Before the widespread adoption of the internet and effect of globalization, commerce was a predominantly local affair. Local consumers would shop at local merchants after seeing advertising in local media. Today, consumers in the smallest towns of developed countries can shop dozens of local, national, and global companies with the click of a mouse. While…
It was the American actor Milton Berle that once said: “If opportunity doesn’t knock, build a door.” From the founder of IKEA to the founder of Apple, the entrepreneurs mentioned here have definitely built thousands of doors, all open to fresh and exciting places. Here are some top tips for budding entrepreneurs, from the people…
For any business, large or small, a good public relations strategy can be the key to success. Not only will this help to build exposure for your brand and bring in new leads but it will also give you a valuable route via which to combat any criticism or impending disasters. PR acts as a…
Any business that wants long-term growth needs to treat its customers with the highest level of respect. This does not necessarily mean that the “customer is always right” mantra comes into play here. Instead, your customer base simply needs to feel that you care about their well being. The problem here is that many businesses…
We often see the damaged environment highlighted in the news and how both small and large businesses are not contributing enough to make a longer-lasting difference to the world we live in. But when business owners look at their priorities it becomes clear why they are not doing enough to help. Business owners are already…
The relatively recent focus of the press on Toyota’s constant tendency toward recalls which focused primarily around safety have many consumers on guard when it comes to automotive blunders that may cost them more than time or money. Car companies are now being just as careful when it comes to these sorts of issues as…
Many would have heard the recent dispute regarding the trademark for `I AM’, between singers Will.I.Am and Pharell. The two singers are at war over the copyright use of the phrase ‘I AM’. It is thought that the singer Pharell Williams has used `I AM’ when its’ use has been restricted by a registered trademark…
Developing a quality product and service doesn’t necessarily mean that you are guaranteed to become leaders of the industry. In today’s modern world, you can’t solely rely on word of mouth to achieve commercial success, so it is important that you build a strong brand through a variety of effective PR strategies, advertising campaigns and…
The food and product packaging landscape changes frequently. Whether a business wishes to sell a television or a tart, the people in charge should think about what the packaging says about the brand. The information below may help. Packaging is the Brand Message 1. The Packaging Should Match the Brand Message When a business wishes…
Martha Stewart is one of the greatest examples of personal brand in our times What is a personal brand, you ask? Well it’s nothing other than your own reputation! The knowledge you possess, your level of trustworthiness and the legitimacy of the business/institute you represent work together to develop your personal brand. If you are…
An ineffective marketing strategy can force a business into trouble quicker than you can say ‘closed until further notice.’ But never fear, whether your business is getting ahead of itself or failing to plan ahead, there are a few easy tips to get you back on track. From The Ground Up For any business the…
Bonus schemes are forms of behavioural reinforcement. They are rewards where employees are provided with a single large payment as a form of recompense for hitting an objective that was agreed upon in advance. The way a bonus scheme is set-up tends to mean that the bonus’ value is a part of whatever target is…
Market research is traditionally carried out by specialists, and for bigger brands, using a market research company is the best way to obtain accurate data. But what about smaller businesses and startups? Chances are you don’t have the budget for a full market research project, but you still need to know what your prospective customers…
The episode of Kitchen Nightmares with the Arizona based restaurant Amy’s Baking Company turned out to be a real nightmare both on and off the screen. While I sat there watching the situation quickly escalate on Social Media, I didn’t laugh. In fact I was shocked to see the audacity of the owners of the…
So long mighty logo. The identifier of great brands, the curves and the lines, the Colours and the Shades. no longer defines a brand. The brand is in words now. A brand is no longer a King sitting on a throne of untouchable heights. In fact a brand is now a commoner, a friend instead….
What goes on in the mind of an entrepreneur when he or she is deciding whether or not to set foot in the world of uncertainty? Where does the courage to start a venture come from? Is it the availability of a certain capital which provokes someone to see an alternative path? Is it the…
