Brand Recognition and the Importance of Digital Signage

Digital signage is an extremely effective tool when boosting sales, engaging an audience, and increasing traffic but the overriding key feature here is its ability to increase brand recognition. Brand recognition is crucial to the success of any business. Adopting digital signage into your marketing campaign is a great way to achieve the results you want.

Digital signage lends itself perfectly to a range of different industries and businesses of all sizes. It’s a fundamental tool for any business looking to attract a wide scale global audience through creative advertising. There are many types of digital signage that a business can utilize. From more traditional online campaigns and video advertisements to quirky and eccentric interactive screens and animated GIF campaigns, the extensive range of different platforms available means there is something to suit the budget and style of every business.

Brand recognition has long been an indicator of success — the more people that engage with and recognize your brand, the more custom you are likely to receive. This is why it’s so important to implement digital signage into your marketing campaign in order to boost brand recognition.

Additionally, digital signage is time-efficient, cost-efficient, and has the ability to inform customers on a large scale basis. When married with the benefits of traditional advertising, digital signage can increase traffic, engage customers, and improve your brand’s image. These are all factors that work together harmoniously to increase brand recognition.

Digital Signage is Time and Cost-Efficient

Unlike the traditional physical signage process, digital signage has the opportunity to be much more flexible, cost-efficient, and time-efficient. If any changes need to be made to a digital signage campaign, they can be done so with a few clicks of a button. These changes can then be executed globally in a matter of minutes in order to reach a larger scale audience. When combined with optical bonding technology, digital signage can deliver a robust solution that will last for many years before needing to be replaced.

When utilizing physical signage in previous years, businesses would have to reprint any campaigns that required changes and this put strain on budget and marketing deadlines. Using less paper when advertising is environmentally friendly, yet another reason why so many businesses have decided to transition from physical to digital signage in more recent years.

Digital Signage Can Increase Traffic

Despite your business being located in one small and specific area, digital signage gives all businesses the opportunity to reach a large scale global audience thanks to the explosion of the internet. Issuing digital signage that is compromised of high-quality content and graphics on a global scale allows for more people to interact with your brand and therefore a significant increase in traffic to your website is likely to occur as a result.

Digital Signage Engages Customers

Research shows that the more engaged a customer is the more money they are likely to spend on your product or service. Utilizing platforms like social media in your physical displays makes them a great resource for interactivity.

The relationship that is developed between customer and company through interactivity is crucial to the on-going success of your business. Using social media discussions, hashtags, and polls allow your customers to voice their opinions and suggestions whilst simultaneously increasing brand awareness through exposure to the business logo, message, and service.

Social media isn’t the only platform available to encourage this kind of engagement. Creating a blog for your brand works just as well, if not better. You can display blog posts that perform well on your digital signage to increase topic understanding. The best part is, it comes in full circle when you share blog posts via social media. If your brand attracts enough followers, both social media accounts and blogs can even become money-making aspects of your business.

Digital Signage Can Improve Brand Image

It is important to trademark your designs with your company logo when creating your digital signage campaigns. Subtly and continuously exposing your customers to your logo and brand image will ensure that they recognize it in future. Using a simplistic yet unique font and color scheme will make your brand easily recognizable and as a result, customers are likely to remember your brand and choose your services in future, thus increasing sales and revenue. The larger more popular businesses dominating the retail, real estate, and healthcare market today gained their reputation by constantly exposing their brand to a large scale audience through both physical and digital signage platforms.

Digital signage is not only a more time and cost efficient alternative to traditional physical signage, but its unique flexibility makes it the perfect tool for businesses looking to compete with larger corporations. The benefits of digital signage such as an increase in traffic and revenue massively outweigh any initial costs, making it a viable option for all profit-based businesses, no matter what size.

Bio
Latest Posts

Peter Scully

Marketing Director at SF Media

Keen author and blogger. Peter writes on a number of topics he has a personal interest in, including brand promotion, marketing, social media, online marketing and small business advertising.