Can Business Signage Really Help Improve Sales?

When it comes to running a business, signage can be a big part of improving your visibility, but does it really help to drive sales? In this article, Malcom Judson from Judson Signs takes a look at the ways in which different types of businesses can make use of signage to not just make their shop fronts look good, but to actually increase the amount of business that they do.

Branding

One of the main purposes of business signage can be as part of a branding exercise. This permanent reminder of who you are, what you do and how you present yourself can make a big impact on the people who see it.

Every aspect of your signage, from your colours to your fonts and materials say something about who you are and who you are looking to attract. This can help to make the business more memorable and can tie in with all the other forms of branding that you use in other areas, such as online.

Promotions and sales

Most businesses run promotions in an effort to encourage more sales, but these will only work if customers know about them. Your signage can play a big part in drawing attention to promotions and telling your customers more about them. Whether it is to lure customers through your front door or direct them once they are inside, your signage can be an important tool in ensuring that your customers see exactly what you want them to see.

Visibility

Businesses can be all different sizes and in all different places, and your signage can be important in letting people know that you are there. Whether you have a store that is spread across a big section of the high street, or if you are tucked away somewhere that is not easy to spot, you need your signage to be able to tell people where you are. Once you make your brand visible in this way, you are more likely to attract customers, so make sure it can be seen both day and night and that your signage is in a prominent position.

Being different

Your signage can play a big part in setting you apart from your competition. Everything from the design of your signs to the information that you put on them can go a long way towards not only that you are different from the other businesses around you, but also the ways in which you differ. Using something eye-catching and of a high quality can ensure that your business stands out from all of the others around it.

Navigation

Signs are used almost everywhere as a way of telling us where to go, and this can be important in your business too. If people know where to find the things that they want, their visit to your business is more likely to result in a sale.

Clear and informative signs can guide your customers exactly where they need to go, ensuring that their experience within your business is an enjoyable one that they will want to repeat. Wayfinding signage can take the form of directional signs, floor graphics, plaques and digital signage to make it as easy as possible for your customers to see and understand.

Signage is incredibly important to all businesses when it comes to driving sales. Whether it is the permanent signage that tells people who you are, the temporary signage that can draw attention to specific things, or digital signage that allows you to adapt your messaging with a moment’s notice, it can all help to bring new people to your business and get them spending money with you.

The article contains the opinions of the author who is presumed to be an industry insider. The Local Brand® does not endorse any advice, services or products suggested.

Bio
Latest Posts

Malcom Judson

Managing Director at Judson Signs

Malcom is Managing Director at Judsons Signs, specialists in sign making for, vehicles, schools and commercial and retail spaces. Judsons Signs manage the entire sign making process, from design and manufacturing to installation.