The Local Brand®

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Packaging

The Importance of Psychology in Packaging

Peter Scully4 years ago4 years ago06 mins

As the old saying goes, you never get a second chance to make a first impression. That’s why humans “dress to impress” and it’s also why astute manufacturers take great care with their product packaging. Just like with human clothes, packing is one part practicality and one part emotional expression. The practical aspects of packaging…

The Psychology Of Packaging: Why We Choose Certain Products Over Others

Jeremy11 years ago1 year ago17 mins

Image by: Will Brown It may sound slightly ridiculous, but the packaging that the products we buy are presented in is a major determining factor in why we buy them. We may think that this is untrue and that we buy the products because we like them and are only exercising our own free will,…