The Story of Houzz – The Home Design Platform [Feature]

Houzz is a stage which brings home design enthusiasts as one. It is residence to 40 million users, all with an excitement for home design. It was founded in February 2009 by husband and wife team Alon Cohen and Adi Tatarko. They founded the business when they had trouble in finding an inspirational remodeling of their own home. They realized that there was no place to go for design ideas so they created a place to go themselves. The duo was smart enough to craft what they felt the home improvement market was lacking. Houzz’s main marketplace is in the United States (55%) but other markets are also rising. Many people realized the potential of Houzz and they raised nearly $45 million finance in order to grow the business. It is also popular in the UK and Australia, but markets in Germany, France, and Japan has also seen growth. Houzz continues to advance their business and the capabilities of the platform to keep on improving. Some of the biggest news websites in the world, including CNN and Forbes, have written articles about their success stories and many saw it as a game changer in the business of home design. Check out this infographic from Half Price for more information on the expansion of Houzz around the world. We hope you find it motivating. Do you find Houzz useful?

Successful startups are the ones that have got their product and business model right. If its working then something must have been done right. This post exemplifies the fact. So are you a Houzz user? Leave us your comments and thoughts below. Don’t forget to share this infographic.

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Tane Clark

Tane Clark is the Marketing Manager for HalfPrice.com.au, which has provided a variety of sustainable home improvement solutions, including a range of solar panel solutions, throughout Australia for over 15 years.