Music industry is a high stakes game. Its all about how an artist is positioned in the mind of the peers, producers, talent managers, and of-course the fans. Any success in a musician’s career depends on carefully honing the talent as well as projecting that on to the public sphere. To truly become a highly sought after and well paid artist, one needs to be in the visibility of artist managers and get the right gigs. For that, a little bit of investment in PR is advised. Also you need to understand that PR is not just about simply pitching and acquiring coverage. Should you want to run a successful PR campaign you might want to abide by these steps:
Pick the best press
It’s not necessarily just primary how you will review, but additionally who you message. Is this or that mass media taken with audio reports? Does your audience observe that media? If your response is no, it’s pointless. Find the proper media for your Public relations stories. Level of quality is preferable to quantity, have fewer articles placed to the correct providers.
Have a very good appealing subject
The subject could be the first thing the editors see, that’s the first impression. Your subject Need to be intriguing and not banal or trite. The very same got to be said about the headlines of blog posts. They should be catchy, fascinating, and far from dull!
Build a solid EPK (Electronic Press Kit)
What should the EPK include for your free music promotion?
- PR release – It should carry clear information about you and the news you want to share. You could be launching a single, releasing an EP, music video or album, creating a musical initiative, starting a new collaboration, headlining at some event or promoting any other aspect of your musical career. The PR must give succinct details of it and give a reason to the press to publish it.
- Biography – The press kit must have a brief yet interesting summary of your journey. You must be able to tell the story about you, your band or your musical project.
- Your own music Variety – Define your musical style, genre, influences and motivations. This goes a long way in establishing references which further your fanbase.
- Music trial – What’s not heard is not known. Music is all about auditory pleasure. To satisfy the urge of the music journalists to know you better, you must provide a sample of your music to listen to. It could be a single or a collection of songs along with lyric sheet or with some details about your composition.
- Online video – Getting a video out is all the more impressive. You could use some available online software to create one. Get professional help if you want a real music video done as part of portfolio. You could get a live video recorded professionally at some performance.
- Professional promo photos – Well done photoshoots have catapulted many successful music careers. Remember that your PR is going to get published in magazines and media websites. The content alone can not attract the readers. Provide some photos which can speak for you. Think of those early coverages of every great band that appeared in places like Rolling Stone magazine. You could be the next big thing in music industry. So you need to look your best.
No bulk mailing
Every pitch needs to be personalized, or else you might be ignored. Try to remember, your emails are read by a person, instead of a robot. Check out research from Experian. They found out that personalized emails had 29% higher open rates and 41% higher click rates than emails with out any customization.
Produce powerful relationships
GOOD partnerships – this is the basic, most essential thing for PR success. You need to know countless writers, writers, blog writers, judgment makers, social network influencers as you possibly can, and make those connections at least marginally personal, it’s going to greatly assist to helping you out.
The opinions and ideas suggested by the author are his own. The publication does not endorse the contributor or their services in music marketing.
Jason French
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