The Local Brand®

5 Airline Brands Worth Learning From + 1 That Went Down

TLB bureau10 years ago2 years ago011 mins

In modern age of transportation, air travel is a highly sought after service and the airline brands are the top dogs of business. Quite naturally it brings a lot of competition to the industry and it is true that operating an airline is not a job for the weak hearted businessman. Well, airline brands may…

5 Most Interesting Local Dairy Brands Across The World

TLB bureau10 years ago2 years ago09 mins

Milkman doing the rounds every morning is a part of culture everywhere. What would we do without milk? Well, that is not intended to offend the lactose intolerant but simply an observation. Dairy farming and milk products are one of the largest businesses over the world. Milk and the products made out of it occupy…

10 Books On Branding And Social Selling That You Must Have On Your Kindle Summer Reading List

TLB bureau10 years ago2 years ago015 mins

When it comes to picking a book for reading, we often encounter an endless list of similar sounding titles on the same topic. However, not all business and marketing related books succeed in delivering the right level of knowledge and information that you are seeking. Especially in the branding and social media related categories we…

Enhance Multi-Channel Customer Service

Matt Zajechowski10 years ago2 years ago05 mins

Keeping your customers happy is a key facet of running a well-respected, profitable business. But how do your customers get in touch with you to let you know when they have a question about your product or service? Some customers may simply pick up the phone, while others may prefer to search your FAQ section…

Custom Corporate Apparel: The First Step to Better Branding

Duane Watlington10 years ago2 years ago04 mins

Your brand image is what distinguishes you from the competition on several grounds and helps you build a company name, goodwill, trust and reliability with customers. This point can be clearly highlighted with the example of the leading soft drink company, Coca-Cola. According to an article on designcouncil.org, a survey done in 2007 showed that…

Website Experience and Brand Perception [Infographic]

Sarah Green10 years ago2 years ago02 mins

As one of the most influential media nowadays, the Internet plays a major role in branding. Today, even the smaller companies can have their voices heard online and establish themselves as the leading brands in their respective industries. All this, of course, starts with carefully planned online marketing strategies, whereupon a company’s website is its…

Do we really need a new Candy again? : Android L

Linda Page10 years ago2 years ago07 mins

Android, as an operating system primarily developed for smartphones is based on Linux kernel and developed by Google. Currently, android is the most popular OS used globally and as of June 2014, the Google Play store (android apps) has over 1.5 million applications and over 1 billion downloads. The journey for Android started in October…

Promo Product Ideas For Your Small Business

TLB bureau10 years ago2 years ago17 mins

Promotion and advertising are key to bringing in new customers, and to making sure that existing customers don’t forget about you. One of the major parts of any advertising budget should be creating promotional products. With that said though, it’s sometimes difficult to choose the right promo products for a company. Fortunately there are a…

[Infographic] How To Use Tumblr For SEO and Social Media Marketing

Marty Huggins10 years ago2 years ago13 mins

Tumblr is Social Media Plus SEO! Tumblr is one site that has been in the rise in the past few years. Its great features are really useful if you want to incorporate this in your Search Engine Optimization arsenal. You might be wondering “How does if differ from WordPress because I already got an account…

Wix, Squarespace, UCoz: Which One To Choose?

Marty Huggins10 years ago2 years ago06 mins

In the hustle to get a website online, many aspiring entrepreneurs often skip the homework phase of testing and comparing different website building options. With so much energy and time spent into improving their products, odds are they want to get their websites up and running in a very fast manner. This is where Do-It-Yourself…

What It Takes To Create An Android App For Your Business? [INFOGRAPHIC]

Marty Huggins11 years ago1 year ago02 mins

Introduction: Many have asked us that why do we not talk about services that are supposedly helpful for entrepreneurs and small business owners. The answer is that so far we have avoided to really judge the depth and effectiveness of such services as we can’t go ahead and try them out on our own to…

Customer Service: Four Tips For Getting It Right

Marty Huggins11 years ago1 year ago06 mins

Great customer service is key for retaining your clients and maximizing profits. It doesn’t matter if you do business face to face, or through ecommerce, getting the customer service basics correct will bring buyers back again and again. Differentiate Yourself from the Competition These days, marketing savvy companies are using exceptional or unique customer service…

[Download] Scampers UK – Brand Report

Marty Huggins11 years ago1 year ago01 mins

Starting off our series of Local Brand features, we are publishing a brand report on a pet care brand that has served the community for over 29 years. Dogs and cats owners in and around Cambridge would recognize this pet store for its exceptional service quality and natural pet food selection. Scampers is a unique…

When Brand Extension Goes Wrong: Bizarre Promotional Products

Vicky Ellie11 years ago1 year ago08 mins

In industry speak, when a brand releases a product that departs from their usual product line, this is known as ‘brand extension.’ Entrepreneur Richard Brandon is perhaps the master of brand extension, with Virgin encompassing everything from air travel (very successful) to bridal fashion (not so successful). Clearly, brand extension can be very powerful when…

Amazon Fire TV: 2014’s Killer Product?

Marty Huggins11 years ago1 year ago07 mins

Amazon Fire TV: 2014’s Killer Product? The market for streaming TV devices is a crowded one. Many big players in the tech space, such as Google, Apple and Roku, have already released a signature device. Smaller, niche companies are also hot after the streaming media dollar. But despite this heavy product saturation, some observers have…

Has the Plastic iPhone Damaged the Apple Brand?

Vicky Ellie11 years ago1 year ago07 mins

Almost as soon as you’ve taken your smartphone out of the box, the manufacturers release a shiny new model that makes yours look prehistoric by comparison. Apple is no different, but in September 2013 ago they went one a step further and released not only a new model, but a new material. Just over six…

Branding Cohesion, Online and Off-line, Is Important

Marty Huggins11 years ago1 year ago011 mins

Building your brand online is the best way to have a multitude of customers at your fingertips. But some businesses overlook the importance of having a cohesive brand online and off. If someone were to access your website while standing in your main office, would they be able to sense continuity between the two? Here…

How Packaging Design Works to Build a Brand’s Identity

Tim Capper11 years ago1 year ago05 mins

There are shops and then there is Silver in the City Branding is one of the most important aspects of marketing. And understanding how packaging design works to build the identity of your brand is crucial to heightened sales and levels of success. [ Packaging Design to Brand Identity ] Packaging is Marketing Consumers instantly identify with packaging. When…

Keep Employee Morale High With These On Site Activities

Marty Huggins11 years ago1 year ago07 mins

Employee morale is one of those things that, as an office manager, falls under your jurisdiction. Keeping employee morale high can be quite a challenge, though, as years of success of the comic strip Dilbert illustrates quite vividly. Most managers solve this problem by taking office field trips to a baseball game or an extended,…

The Basics of Twitter

Ann Smarty11 years ago1 year ago08 mins

Social media is full of useful tools that can be utilized for proper social marketing. Each has their own uses, and combining them gives you the best results. But if you were to settle on any single most effective marketing tool, one of your best bets is going to be Twitter. The microblogging site has…

Customer Service – Why It REALLY Matters to Get It Right

James Duval11 years ago1 year ago13 mins

If the product you ordered never arrived – or when it did, it arrived broken – you’ll want to get in touch with that company ASAP and see a fast resolution, whether that’s your money back or a replacement product. But often it’s just not that simple. Pick up the phone and you’re likely to…

Incredible Flagship Stores From Around The World

Alexandra G11 years ago1 year ago08 mins

Flagship stores show a brand at the top of its game, a concentrated version of everything a company represents inside an exclusive (and often very expensive!) space. The most curious part of flagship stores is that many of them aren’t under pressure to make a huge amount of profit. These stores instead exist to communicate…

Retail Packaging Adapting To Consumer Trends

Tim Capper11 years ago1 year ago08 mins

The global marketplace has never been more competitive than it is today. Therefore, it is more important than ever before for businesses to maximize the potential of their packaging. We take a look at some critical consumer packaging trends that every business should be aware of. Consumer Trends 1. Cost-effective Shopping Global economic uncertainty is…

Starting Out As Brand Ambassadors? This eBook Can Be Helpful

Alex11 years ago1 year ago12 mins

Marketing is becoming more personalised. Brands have begun to understand the importance of brand humanization. A key aspect of brands interacting with consumers is PR. Brand Events are essential for your company and to design a good brand event is more valuable than spending millions on traditional advertising. As brands are seeking to develop experiences…

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Gourmet Pet Food takes on Premium Branding with distinct Visual Styling, Packaging and Outdoor Branding

Why Elixir is perhaps the Best Programming Language to build Real-Time Applications

Optimizing Business for Foreign Transactions with International Payment Solutions

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10 Ways Businesses Can Enhance Security During Customer Onboarding

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Brand Development

5 Airline Brands Worth Learning From + 1 That Went Down

5 Most Interesting Local Dairy Brands Across The World

Custom Corporate Apparel: The First Step to Better Branding

Website Experience and Brand Perception [Infographic]

Do we really need a new Candy again? : Android L

Wix, Squarespace, UCoz: Which One To Choose?

What It Takes To Create An Android App For Your Business? [INFOGRAPHIC]

Customer Service: Four Tips For Getting It Right

[Download] Scampers UK – Brand Report

When Brand Extension Goes Wrong: Bizarre Promotional Products

Amazon Fire TV: 2014’s Killer Product?

Has the Plastic iPhone Damaged the Apple Brand?

Top Tips For Postcard Printing To Improve Your Email Marketing

Branding Cohesion, Online and Off-line, Is Important

How Packaging Design Works to Build a Brand’s Identity

Keep Employee Morale High With These On Site Activities

Customer Service – Why It REALLY Matters to Get It Right

Incredible Flagship Stores From Around The World

Retail Packaging Adapting To Consumer Trends

Starting Out As Brand Ambassadors? This eBook Can Be Helpful

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