Much of the brand marketing landscape today centers around consumer perception. Gone are the days when blatant advertising alone did the trick and people flocked to buy the latest novelty to please themselves. Actually, there is very little novelty factor left in products and services. Competition is both severe and simultaneous. The core aspect of…
Hey guys, in this post we are reviewing the new Google Consumer Surveys. At TLB we often review apps and softwares which have practical utility for businesses. We all know that from a marketing perspective, surveys are quite important for businesses. We have run several surveys in the past and our in-house researchers like to…
Annual events always bring with them lots of excitement and fun. For businesses these events have a special relevance as this becomes the center of activity once every year. It brings the teams together and makes the employees feel like a family. Moreover, annual events are great platform for launching new products, announcing organizational changes,…
How do you make your business stand out? In today’s ultra-competitive high-stakes marketplace, business promotion has to be an essential element in your business strategy. According to the Promotional Products Association International, a promotional product is any “item used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards,…
Market leadership comes with a persistence and will to adhere to certain values that a business stands for. Strong organizations don’t become that way overnight but it takes years of consistent behaviors and business strategy that helps build a value driven culture. A technology company, no matter how deeply rooted in advancement, must also keep…
In modern age of transportation, air travel is a highly sought after service and the airline brands are the top dogs of business. Quite naturally it brings a lot of competition to the industry and it is true that operating an airline is not a job for the weak hearted businessman. Well, airline brands may…
Milkman doing the rounds every morning is a part of culture everywhere. What would we do without milk? Well, that is not intended to offend the lactose intolerant but simply an observation. Dairy farming and milk products are one of the largest businesses over the world. Milk and the products made out of it occupy…
When it comes to picking a book for reading, we often encounter an endless list of similar sounding titles on the same topic. However, not all business and marketing related books succeed in delivering the right level of knowledge and information that you are seeking. Especially in the branding and social media related categories we…
Keeping your customers happy is a key facet of running a well-respected, profitable business. But how do your customers get in touch with you to let you know when they have a question about your product or service? Some customers may simply pick up the phone, while others may prefer to search your FAQ section…
Your brand image is what distinguishes you from the competition on several grounds and helps you build a company name, goodwill, trust and reliability with customers. This point can be clearly highlighted with the example of the leading soft drink company, Coca-Cola. According to an article on designcouncil.org, a survey done in 2007 showed that…
As one of the most influential media nowadays, the Internet plays a major role in branding. Today, even the smaller companies can have their voices heard online and establish themselves as the leading brands in their respective industries. All this, of course, starts with carefully planned online marketing strategies, whereupon a company’s website is its…
Android, as an operating system primarily developed for smartphones is based on Linux kernel and developed by Google. Currently, android is the most popular OS used globally and as of June 2014, the Google Play store (android apps) has over 1.5 million applications and over 1 billion downloads. The journey for Android started in October…
Promotion and advertising are key to bringing in new customers, and to making sure that existing customers don’t forget about you. One of the major parts of any advertising budget should be creating promotional products. With that said though, it’s sometimes difficult to choose the right promo products for a company. Fortunately there are a…
Tumblr is Social Media Plus SEO! Tumblr is one site that has been in the rise in the past few years. Its great features are really useful if you want to incorporate this in your Search Engine Optimization arsenal. You might be wondering “How does if differ from WordPress because I already got an account…
In the hustle to get a website online, many aspiring entrepreneurs often skip the homework phase of testing and comparing different website building options. With so much energy and time spent into improving their products, odds are they want to get their websites up and running in a very fast manner. This is where Do-It-Yourself…
Introduction: Many have asked us that why do we not talk about services that are supposedly helpful for entrepreneurs and small business owners. The answer is that so far we have avoided to really judge the depth and effectiveness of such services as we can’t go ahead and try them out on our own to…
Great customer service is key for retaining your clients and maximizing profits. It doesn’t matter if you do business face to face, or through ecommerce, getting the customer service basics correct will bring buyers back again and again. Differentiate Yourself from the Competition These days, marketing savvy companies are using exceptional or unique customer service…
Starting off our series of Local Brand features, we are publishing a brand report on a pet care brand that has served the community for over 29 years. Dogs and cats owners in and around Cambridge would recognize this pet store for its exceptional service quality and natural pet food selection. Scampers is a unique…
In industry speak, when a brand releases a product that departs from their usual product line, this is known as ‘brand extension.’ Entrepreneur Richard Brandon is perhaps the master of brand extension, with Virgin encompassing everything from air travel (very successful) to bridal fashion (not so successful). Clearly, brand extension can be very powerful when…
Amazon Fire TV: 2014’s Killer Product? The market for streaming TV devices is a crowded one. Many big players in the tech space, such as Google, Apple and Roku, have already released a signature device. Smaller, niche companies are also hot after the streaming media dollar. But despite this heavy product saturation, some observers have…
Almost as soon as you’ve taken your smartphone out of the box, the manufacturers release a shiny new model that makes yours look prehistoric by comparison. Apple is no different, but in September 2013 ago they went one a step further and released not only a new model, but a new material. Just over six…
Despite, the fact that – ‘postcard printing’ is an essential part of major ‘direct mail marketing’ initiatives; many continue to question its relevance in a highly digitized world. “Why do I get the feeling that many marketers today look at direct mail the way people look at the Jurassic Period?” asks Steve Olenski on Forbes.com….
Building your brand online is the best way to have a multitude of customers at your fingertips. But some businesses overlook the importance of having a cohesive brand online and off. If someone were to access your website while standing in your main office, would they be able to sense continuity between the two? Here…
There are shops and then there is Silver in the City Branding is one of the most important aspects of marketing. And understanding how packaging design works to build the identity of your brand is crucial to heightened sales and levels of success. [ Packaging Design to Brand Identity ] Packaging is Marketing Consumers instantly identify with packaging. When…
Employee morale is one of those things that, as an office manager, falls under your jurisdiction. Keeping employee morale high can be quite a challenge, though, as years of success of the comic strip Dilbert illustrates quite vividly. Most managers solve this problem by taking office field trips to a baseball game or an extended,…
