The Local Brand®

4 Most Common Small Business Branding Mistakes

Nate Vickery7 years ago5 years ago08 mins

Branding is the best way to truly stand out in the crowd of competitors. It helps your customers differentiate you from the other brands and also helps them engage with your business. Even though branding is a powerful tool in the business world, if done incorrectly, it may cause more damage to your business than…

5 Things That Can Destroy Your Brand

Nate Vickery8 years ago5 years ago07 mins

Developing and maintaining a brand is important for any business looking to stay afloat in the sea of competition. What most business owners fail to realize is the difference between branding and labeling. Getting labeled requires losing control and getting defined by people in rather insulting and negative way. Although focusing on factors which increase…

Is Focusing Only on Local Market a Smart Idea?

Nate Vickery8 years ago2 years ago08 mins

Many would argue that in the digital world there is no local market anymore. With every business with a website becoming an international company there are still plenty of businesses that specify their service to a single, local market, and they intend to keep it that way. The reason for this is simple – whenever…

Has Video Become the Best Content Marketing Channel?

Nate Vickery8 years ago2 years ago08 mins

Content marketing has become instrumental in building brand awareness. However, in the ever-changing world of marketing, everything evolves very quickly and marketers need to keep up with the latest trends in the industry if they want to stay on top of things. Various technological advances have a profound impact on marketing, so the fact that…

Offline Branding for Small Business in the Digital Era – Is it Worth it?

Nate Vickery8 years ago2 years ago08 mins

With the rise of the Internet, everything changes – from pop culture expansion, basic information circulation and effective knowledge implementation, to business promotion/advancement – everyone seems to be living online. With such a dependency on the online world, the logical question imposed is: do we still know how to live and succeed offline? It seems…

Branding Local: 2017 Trends

Nate Vickery8 years ago2 years ago08 mins

Entrepreneurs who want to create local brands shouldn’t use the same methods and channels as their big corporate counterparts. Local branding requires a completely different approach to market research and audience targeting. It sounds logic that location-based businesses should target local people, but there’s much more than that. They should also use different marketing and…

What Makes Customers Bounce Your eCommerce Site

Nate Vickery8 years ago2 years ago18 mins

Let’s face it, bounce rates are unavoidable. Literally, every website on the Internet has people who come, look for a few seconds (or in some cases, even less), and leave, never to be seen again. According to a report from the content marketing agency, Wolfgang Digital, the average rate for an eCommerce website is around…

7 Things You Didn’t Know Could Boost Your Small Business Brand

Nate Vickery8 years ago2 years ago09 mins

No matter how good your product is and no matter how good the team you assembled is – building a brand is never easy. You’re up against hard competition in almost any industry. Besides that, a starting phase of your business is when you create a bond between your product and the consumer. This doesn’t…

5 Ways to Distinguish Your Business from Competitors

Nate Vickery8 years ago2 years ago07 mins

It is common sense and a wish of every new entrepreneur to be the best in his/her particular business and distinguish it from other competitors. Still, this kind of endeavor requires time and patience, and most importantly, hard work. Everyone wants to be the best in what they do, and one has to consider this…

3 Simple Email Marketing Hacks

Nate Vickery9 years ago2 years ago017 mins

Do you know why 82% of businesses use email marketing as one of their prime strategies? The answer is simple – because it works. A well-designed email marketing strategy is one of the most powerful selling tools that you can get. However, many marketers and business owners believe that this process is simple as that…

How to Build a Brand in an Overcrowded Market

Nate Vickery9 years ago2 years ago06 mins

To create a recognizable company and make your name stick in the mind of your customers, you need to build a solid brand. Haphazard marketing will not work; over 80% of customers say that the authenticity of content is the number one factor in their decision to become a follower of a brand. Many small…

Develop A Great Business Next To Your Full-Time Job With The Help Of Niche Website

Nate Vickery9 years ago2 years ago06 mins

If you believe that you have strong passions and qualities that you would like and be able to share with the world than you might want to think about starting your own niche website. Still, this business idea is not for those who would like to be occasional writers and share their experiences from time…

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Nate Vickery

4 Most Common Small Business Branding Mistakes

5 Things That Can Destroy Your Brand

Is Focusing Only on Local Market a Smart Idea?

Has Video Become the Best Content Marketing Channel?

Offline Branding for Small Business in the Digital Era – Is it Worth it?

Branding Local: 2017 Trends

What Makes Customers Bounce Your eCommerce Site

7 Things You Didn’t Know Could Boost Your Small Business Brand

5 Ways to Distinguish Your Business from Competitors

3 Simple Email Marketing Hacks

Develop A Great Business Next To Your Full-Time Job With The Help Of Niche Website

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