The Local Brand®

When Brand Extension Goes Wrong: Bizarre Promotional Products

Vicky Ellie11 years ago1 year ago08 mins

In industry speak, when a brand releases a product that departs from their usual product line, this is known as ‘brand extension.’ Entrepreneur Richard Brandon is perhaps the master of brand extension, with Virgin encompassing everything from air travel (very successful) to bridal fashion (not so successful). Clearly, brand extension can be very powerful when…

Rebranding Sport for a Modern Audience

Vicky Ellie11 years ago1 year ago08 mins

Sports have access to a larger audience than ever thanks to internet streaming and independent television channels, while smartphones means that fans never have to miss a moment of their favourite game, no matter where in the world they are. This increased coverage also means that fans have a greater say in the sports they…

6 Car Safety Technologies Of The Future That Might Blow Your Mind

Vicky Ellie11 years ago1 year ago08 mins

Whether you are a veteran driver or still in L plates, you can never be too careful on the roads. The fact that 95 per cent of all road traffic accidents are caused by human error emphasises the need to drive carefully and responsibly at all times. While there is no substitute for careful, responsible…

Has the Plastic iPhone Damaged the Apple Brand?

Vicky Ellie11 years ago1 year ago07 mins

Almost as soon as you’ve taken your smartphone out of the box, the manufacturers release a shiny new model that makes yours look prehistoric by comparison. Apple is no different, but in September 2013 ago they went one a step further and released not only a new model, but a new material. Just over six…

What To Expect Inside The Offices Of Some Of The Coolest Ad Agencies In The World?

Vicky Ellie11 years ago1 year ago010 mins

In order to impress visiting clients, attract the most creative staff and encourage the free flow of ideas, advertising agencies pull out all the stops when it comes to interior design. Each company attempts to build something bigger and better than the last, resulting in some of the most unconventional – and awesome – offices…

Care.Data – The Story So Far

Vicky Ellie11 years ago1 year ago18 mins

What is Care.Data? In January 2014, NHS England announced a new scheme to collect patient information from different parts of the healthcare system and store it in a central database managed by the Health and Social Care Information Centre (HSCIC). The HSCIC has been collecting patient data from hospitals since the 1980s, but under the…

Paperwork Before Care Is Hurting The Patients

Vicky Ellie11 years ago1 year ago06 mins

Last year, Chief executive of the NHS Confederation Mike Farrar warned that the new NHS reforms under the Health and Social Care act, which aimed to put doctors and nurses in charge of the NHS, would lead to a ‘tsunami’ of paperwork for nurses. He warned that nurses would have to quickly adapt to new…

Protect Your Trademark: The Celebrities Are All Doing It

Vicky Ellie11 years ago1 year ago07 mins

Many would have heard the recent dispute regarding the trademark for `I AM’, between singers Will.I.Am and Pharell. The two singers are at war over the copyright use of the phrase ‘I AM’. It is thought that the singer Pharell Williams has used `I AM’ when its’ use has been restricted by a registered trademark…

How To Harness Your Creative Card Making Hobby And Start A Business

Vicky Ellie11 years ago1 year ago16 mins

Card making is a great hobby and one that your friends and family will love as much as you due to the fact that they will receive lots of beautiful handmade cards on Birthdays and at Christmas. A spark of excitement can thrill through us when we hear the words “these are great, why don’t…

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Vicky Ellie

When Brand Extension Goes Wrong: Bizarre Promotional Products

Rebranding Sport for a Modern Audience

6 Car Safety Technologies Of The Future That Might Blow Your Mind

Has the Plastic iPhone Damaged the Apple Brand?

What To Expect Inside The Offices Of Some Of The Coolest Ad Agencies In The World?

Care.Data – The Story So Far

Paperwork Before Care Is Hurting The Patients

Protect Your Trademark: The Celebrities Are All Doing It

How To Harness Your Creative Card Making Hobby And Start A Business

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Vicky Ellie

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