Digital signage is an extremely effective tool when boosting sales, engaging an audience, and increasing traffic but the overriding key feature here is its ability to increase brand recognition. Brand recognition is crucial to the success of any business. Adopting digital signage into your marketing campaign is a great way to achieve the results you…
Digital signage screens are a very effective way of marketing and advertising to potential customers during the festive period, giving shoppers an enjoyable experience and promoting your business, whilst not being too sales heavy. Christmas generates a real atmosphere and buzz around shopping centres and retail stores, and so finding the perfect way to appeal…
Digital signage is rapidly moving from a trend which raised eyebrows with regards to its long-term viability to being, literally, a must-have. At this point in time, the question has changed from being “Do I need digital signage?”, to “What are the key elements of digital signage technology I need to have to bring in…
