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TLB FEATURE

Brand digital presence vs offline presence

Branding Cohesion, Online and Off-line, Is Important

MARTY RECOMMENDS

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Why Business Intelligence Is Key For Competitive Advantage [Infographic]

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A More Discreet Tone In The World Of Luxury Packaging

luxury brand advertising

The rise of Western consumerism is culturally tied to the idea of conspicuous consumption- the idea of spending money on big, public status symbols that are worth more to the buyer as signals of wealth than as functional items. Despite a decades-long history of indulgence in consumption, many luxury customers in the UK and elsewhere in the West are beginning to spurn prominent logos and flashy gear, turning instead to subtlety- and the world of luxury items is beginning to take notice. Trends and Tastes Cars, boats, houses- all of these are obviously status symbols just as much as they are useful goods.

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