Rebranding is a complex and strategic process that carries significant risks and rewards. When the Russian division of a global leader in premium lubricants, FUCHS OIL, decided to undergo a full-scale rebranding, it was a monumental decision aimed at revitalizing its identity while preserving the brand equity built over decades. Executed by the renowned branding…
In the modern world, convenience is the key, especially when it comes to food. Whether you are grabbing a quick lunch, ordering dinner from your favourite restaurant, or storing leftovers, plastic takeaway containers are essential for keeping your food fresh and secure. In this blog, we will look at the various advantages of plastic takeaway…
Mnyams is a premium brand of gourmet pet food, crafted with top-tier technology, handpicked ingredients, carefully developed recipes, and years of production expertise. This commitment to quality makes “Mnyams” a genuine delight for pets. BRANDEXPERT “Ostrov Svobody” was tasked with strengthening and elevating the brand through a unified design system. Our mission was to align…
Over time, more and more people have become conscious of their impact on the environment and as such they have shifted their focus towards environmentally friendly products when it comes to packaging especially in the food industry. Another new concept in use now is the use of bagasse containers. These containers are made from bagasse,…
Grand Plier is a Russian brand of skincare and haircare products. Its uniqueness lies in offering natural products based on proprietary formulas that incorporate the healing muds of Lake Bolshoy Plier and a complex of essential oils. The branding process encompassed the development of a distinctive name, logo and corporate identity. These elements served as…
How to create a drinking water brand based on the concept of health care, environmental consciousness and mindful consumption. Here’s a step-by-step guide for developing an eco-friendly packaging using a unique case study. ‘WATERFUL’ is the first Russian spring water brand, carefully crafted with a focus on health and the environment. Its main feature is…
BRANDEXPRT agency has developed the eco-brand BIOLIO. The project included the creation of a vibrant and memorable brand name that clearly reflects the brand’s concept, as well as a visual communication strategy: logo and corporate identity, packaging design, and labels. BIOLIO is a Russian manufacturer of environmentally friendly products, including natural oils and a unique…
Packaging waste has become a major issue for consumers. That means it needs to be a major issue for businesses. In practical terms, this means reducing the amount of packaging used and prioritising reusable packaging and recyclable materials. The problem of packaging waste There is a strong link between packaging and branding. To a certain…
While the plain white tee is an acknowledged fashion classic, many people love printed t-shirts. Also, many organisations use them as part of their uniforms and/or as merchandise. That means there is always demand for high-quality t-shirt printing. We at YES Group, have over two decades of experience in the area of custom equipment used…
There was once a time when businesses could hand out promotional products without much thought. Pens, keychains, table top items and novelty stuff. Anything worked. Those times, however, are well and truly over. Now, promotional items will only have a meaningful impact if they align with consumers’ values as well as their needs/wants. I am…
Plastics have developed a bad name recently, but they are still required in a great many fields, and one of them is food packaging. These plastics incorporate anything from plastic film to hard tubs, and we use them in their millions each and every day. This seemingly essential material has been used to keep food…
Marketing has changed a lot over the years. Even so, there are still some tried-and-tested approaches that hold good in the modern era. One of them is using promotional merchandise, especially promotional confectionery and no stranger to corporate confectionery is Adele Thomas, owner of Distinctive Confectionery. Here, Adele shares her insight into why your business…
The right packaging for any product maximizes protection, usability and consumer appeal while minimizing materials (and hence weight and cost). This means that choosing the right packaging can do a lot to help sell your product. With that in mind, here are some tips to help. Start by setting a budget Realistically, your initial budget…
Cereals are an important part of our breakfast. In our busy everyday life, there is just not much time to spend on a lot of things, breakfast included. Therefore, cereals can help us in managing time and also catering to all our nutritional as well as taste requirements. This food item is greatly loved by…
As you will look around in the market, you will be finding different fields and industries in which the use of custom boxes has been extremely in demand. You can have them purchase in different types and designs to pick the one which suits according to product dimensions. No doubt that the use of custom boxes packaging…
As the old saying goes, you never get a second chance to make a first impression. That’s why humans “dress to impress” and it’s also why astute manufacturers take great care with their product packaging. Just like with human clothes, packing is one part practicality and one part emotional expression. The practical aspects of packaging…
Like all new industries the e-cigarette industry has had to go through a development process before reaching maturity. Possibly the most obvious sign of this is the way vape/e-cigarette packaging has changed across the world and over the course of time. From maximum visibility to maximum transparency When e-cigarettes were first launched, they had to…
You know how all of us judge foods. No idea! Keep in mind it is its packaging. That’s why this industry is a multi-billion sector and is rising day-by-day. Maybe you are not quite at the scale where you are producing that much food, but here are some useful ideas to label your food to…
Packaging is very important to consumers, and it can really make a difference to them as a customer to your business. Product packaging comes in all shapes and sizes, and is a very important part of the process of selling your products, with colours and text being able to appeal to customers as soon as…
Product Packaging is an industry, which is flourishing with the advent of time. With the strategies to new technologies, the packaging system is getting new dimensions. Sales of products are directly connected to the packaging of the goods. Buyers often prefer the products, which are packaged in an attractive way or in a creative way….
Living in this fast-paced society where people almost disregards those seemingly insignificant things like printed receipt, it is very unconventional to think of it as a tool to increase your brand identity or as a medium to retain loyal customers. However, due to the passing of time and improvements in the thermal printing industry, most…
Bubble wraps can be taken into an advantage in the most useful way. While you unwrap your package, you receive a lot of bubble wraps. If you are thinking to throw it away, wait!! You can actually use bubble wrap in lot many ways. Use it to protect your car windshield in winter or use…
Have a look at the beautiful inspired Disney Villains fragrances that are all sorts’ beauty. These fragrances are pretty much making the buzz with its offbeat bottle design. However, you cannot grab them monetarily as of now as Ruby Spark has its own guidelines. Maybe Disney will showcase such largely popular Disney villains inspired perfume…
We all know for a fact that not all possessions can be handled the same way while packing and moving your stuff to your new abode. Fragile and unique items need to be handled with extra care so that they don’t break because most apparently, you would never like to find your grandfather clock to…
A confident shipping of products definitely calls for proper packaging support to guarantee the safety of the products during transit. The packaging is the heart of the entire process of shipping as ultimately it can make or break the dealings and transactions between buyers and sellers. No buyer will like to accept products which are…
