Designer Creates Fascinating Re-Designed Brand Logos And Improves Them!

Brand logos are updated from time to time, sometimes drastically, to adjust to the changes in business. Logo transformations can also signify mergers, venturing into new markets, technology changes, new product additions or even at times leadership changes within the company. While many businesses may consider going for a brand makeover and often speculate about…

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ink costs

Great Ways To Reduce Your Business Ink Costs [Infographic]

Ink prices are one of the highest for commodities in the world yet many people don’t realize it. The most effected by these prices are businesses. It doesn’t matter whether the company is a small local one or maybe an international business that sells millions of products everyday, ink is vital. The use of ink…

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Product packaging and consumer buying

The Influence of Product Packaging in Consumer’s Buying Decisions [Infographic]

What makes you choose a brand of soap over another which promises the same thing, ingredients and is priced just the same? Probably your previews experience with both the soap brands. However, if you were to try out a new brand then what strongly matters is the visual appeal of the packaging.  Well let’s see…

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Custom corporate apparel

Custom Corporate Apparel: The First Step to Better Branding

Your brand image is what distinguishes you from the competition on several grounds and helps you build a company name, goodwill, trust and reliability with customers. This point can be clearly highlighted with the example of the leading soft drink company, Coca-Cola. According to an article on designcouncil.org, a survey done in 2007 showed that…

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website experience and brand perception

Website Experience and Brand Perception [Infographic]

As one of the most influential media nowadays, the Internet plays a major role in branding. Today, even the smaller companies can have their voices heard online and establish themselves as the leading brands in their respective industries. All this, of course, starts with carefully planned online marketing strategies, whereupon a company’s website is its…

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Top 20 things to recycle and reuse thumb

[Infographic] Top 20 Things To Recycle and Reuse

People are getting more and more environmentally conscious and as a result, luxury brand manufacturers are switching to environment friendly packaging techniques. Previously, the focus of packing goods, especially the luxury items was primarily on the degree of attractiveness. Using a variety of materials, colors and chemicals, packaging was made brighter and bigger in order…

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Dance Ahead Style Logo

[Interview] Alen Will Make You A Logo For Your Brand That Will Rock

Recently we had a chance to get introduced to a promising graphic designer. We connected over Twitter and discussed over brand logos and corporate identities. The designer has done many interesting experiments with some known brand logos and designs. We decided to interview him to know more about his design style and what he thought…

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cardboard vs plastic packaging

[Infographic] Clash Between Cardboard Packaging And Plastic Packaging

The packaging industry was once greatly dependent on plastic goods and sheets. However, with environmental issues and norms getting severe with each passing day, many companies are now shifting to more Eco-friendly options. The use of cardboard boxes and sheets are becoming very common. Once the cardboard boxes are filled up, they are fastened tightly…

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luxury brand advertising

A More Discreet Tone In The World Of Luxury Packaging

The rise of Western consumerism is culturally tied to the idea of conspicuous consumption- the idea of spending money on big, public status symbols that are worth more to the buyer as signals of wealth than as functional items. Despite a decades-long history of indulgence in consumption, many luxury customers in the UK and elsewhere…

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