Anamika Bhattacharya

Passionate about travelling, fashion and Bollywood music. Writes about social media trends, brand development and promotes local.

Inside influencer marketing – why global brands are increasingly relying on influencers

Influencers are people who have a large following on social media and who are able to influence the opinions and behaviours of their followers. They can be celebrities, athletes, musicians, or even everyday people who have built up a large following through their posts. There is no doubt that influencers have the power to influence…

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10 strongest FMCG local brands from India

In a country with over 1.3 billion people, it’s no surprise that the FMCG industry in India is booming. According to a report by Nielsen, the Indian FMCG sector is currently worth US$49.8 billion and is expected to grow at a rate of 11.2% annually to reach US$74 billion by 2021. While multinational brands like…

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