Started in 2013 as a conceptual media project to highlight local business brands, The Local Brand® has evolved into a rich platform for a user generated knowledge base on small and medium enterprises. TLB attracts many business owners, industry experts and academic researchers who find our website as a unique place to seek information, share thoughts and present new ideas. We are a growing community of contributors who have been writing about brand development, entrepreneurship and SME ecosystem in various industry sectors such as Technology, Lifestyle, Healthcare, Education, Food and many more. We keep our readers informed with social and cultural trends too.
The Local Brand® : Vision & Mission
Our vision is to become a leading opinion builder on economic development, drivers of local business movement and world’s best website for local brands.
It is our aim to propel product and service innovation by recognising independent businesses worldwide for their best practices, innovation and service excellence.
We want to serve the small and medium business communities around the world to be more informed and thus help make better decisions for their business’s and customer’s needs.
To do that, we are building a business directory and regularly publishing content from industry contributors across sectors about latest in products and services.
Our mission is to certify small and medium businesses to achieve a local brand status and nurture the potential to become global brands.
How we help SME businesses
Our website allows you to share your articles and posts. Our expert editors review and edit your posts and publish the articles with appropriate references to other sources. Our focus has always remained on entrepreneurship, small businesses, local brands and startups. Over the time we have emerged as a favorite source for academic researchers and students who find the content on The Local Brand® more knowledge enhancing than many other popular blogs. Since our contributors come from unique experiences in local markets that are usually ignored in mainstream media, we have built our own reputation as an independent news source. This is a favorite place of many business owners, brand experts, consultants, marketing specialists and innovators to share their ideas. From time to time we review local brands and post our favorite picks in a particular industry category. We also have a directory listing where you can add your business by simply logging in.
We are looking for business stories
The Local Brand® aims to feature genuine stories about brands from across the world. Brands which many may not know but maybe hugely popular in a small town, a district or maybe in a particular state or country. We believe that there are certain charms and peculiarities of a home-grown brand that has built a reputation by serving a community. We welcome articles that capture the essence of the brand and its story. Things like local legends, legacy, family history and struggles to keep the business going in hard times are worth featuring. If you have such a story please let us know. Story should be about a real, legitimate and bonafide businesses. Videos and photos will add more value.
So who exactly should join The Local Brand®
Entrepreneurs, Business Bloggers, Brands, Small Business Owners, Marketing and PR Professionals and Academic Experts from any field ranging from Manufacturing, Services, Automobiles, Technology, Healthcare etc. are invited to become members and post their thoughts. If you are a business owner and working hard to promote your brand in your local markets. If you are an expert in your field and people swear by you. If you are a local chain of restaurants, utterly loved by your local patrons. If you are an innovator and have a great product in hand, but don’t know how to market it. If you are a local service provider, trusted in your region but want to expand. You are The Local Brand. Just join the brand wagon.
