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The Pull of the Power Isle: The Psychology of the Supermarket Layout

supermarket psychology

As you approach the behemoth that is your local supermarket, grab a trolley, and look up your list on your phone, do you ever wonder why you never stick to that list? It’s not a sign of weakness; supermarkets are specifically designed to squeeze as much money out of you as possible, and uses a series of psychological tricks using its layout. Imagine a typical shopping list for a midweek shop for your ‘bits’.

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