November 20, 2024
Headlines

Retail & CPG

Why Bagasse Containers Are the Future of Eco-Friendly Food Packaging

Food Packaging Direct UK010 mins

Over time, more and more people have become conscious of their impact on the environment and as such they have shifted their focus towards environmentally friendly products when it comes to packaging especially in the food industry. Another new concept in use now is the use of bagasse containers. These containers are made from bagasse,…

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Is The Confectionery Industry Heading Towards ‘Sweet Sustainability’?

Adele Thomas07 mins

We all recognise the sound of sweet wrapper being opened in the cinema, or the rustle of a packet from another room. Sweets and other confectionery have always been popular, and always will be, but they are another significant market that is needing to make a move towards being more sustainable. This is not only…

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Waterful: The first Russian spring-water brand in eco-friendly packaging

Ostrov Svobody04 mins

How to create a drinking water brand based on the concept of health care, environmental consciousness and mindful consumption. Here’s a step-by-step guide for developing an eco-friendly packaging using a unique case study. ‘WATERFUL’ is the first Russian spring water brand, carefully crafted with a focus on health and the environment. Its main feature is…

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The story of bitter rivalry between New York’s iconic ice-cream brands and similar cases

TLB bureau09 mins

Mister Softee is one of the most iconic ice cream brands in the United States, with its distinctive blue and white color scheme, cursive lettering, and bow tie-clad ice cream cone mascot. But what many people don’t know is that Mister Softee’s success led to the creation of a rival brand, New York Ice Cream,…

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Development of the Eco-Brand ‘BIOLIO’

Ostrov Svobody03 mins

BRANDEXPRT agency has developed the eco-brand BIOLIO. The project included the creation of a vibrant and memorable brand name that clearly reflects the brand’s concept, as well as a visual communication strategy: logo and corporate identity, packaging design, and labels. BIOLIO is a Russian manufacturer of environmentally friendly products, including natural oils and a unique…

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10 strongest FMCG local brands from India

Anamika Bhattacharya016 mins

In a country with over 1.3 billion people, it’s no surprise that the FMCG industry in India is booming. According to a report by Nielsen, the Indian FMCG sector is currently worth US$49.8 billion and is expected to grow at a rate of 11.2% annually to reach US$74 billion by 2021. While multinational brands like…

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The Difference Between a Wholesaler and a Distributor – Which works better for your business?

Claire Shaw07 mins

Wholesalers and distributors both buy and sell goods in bulk. Wholesalers buy goods either directly from manufacturers or via distributors. They are, however, completely independent from their suppliers. Distributors only buy goods directly from manufacturers with which they have an agreed contract. This distinction has several implications. To explain the difference, Claire Shaw of SOS Wholesale shares…

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6 Reasons Your Business Should Have a Micro Market

Emma Preece07 mins

Micro markets are a relatively new concept in the workplace cafeteria operations. Those companies which have the space for setting up a common area for an assortment of vending machines and multi-brand food service outlets within the office premises are turning to this concept for its scalability and efficiency. Let’s look at why this trend…

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Why your business should incorporate promotional confectionery in 2022

Adele Thomas07 mins

Marketing has changed a lot over the years. Even so, there are still some tried-and-tested approaches that hold good in the modern era. One of them is using promotional merchandise, especially promotional confectionery and no stranger to corporate confectionery is Adele Thomas, owner of Distinctive Confectionery. Here, Adele shares her insight into why your business…

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Supermarket retailers are developing their own seller brands which are competing with product brands.

Wholesale VS Retail: What’s The Difference? How the Emergence of Drop Shipping & Other Business Models is Affecting them Both?

Claire Shaw011 mins

Traditionally, wholesalers sold to businesses and retailers sold to end customers. Now, those boundaries are becoming somewhat blurred. Some wholesalers are opening up to consumers. Some retailers are becoming more like wholesalers. In general, however, wholesalers still tend to sell in larger quantities and at a lower cost than retailers. This leads to major differences…

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Trends Suggest Rise in Consumption of Non-Alcoholic Beverages as “Better-for-You” Products Become Popular in Covid-19 Health Crisis

Prapti Hinge08 mins

Non-alcoholic Beverages Market Share Trend Analysis & Forecast Till 2027 by Fortune Business Insights. The global non-alcoholic beverages market size is anticipated to rise significantly on account of the current trend of health and fitness and the rising inclination towards healthy beverages. As per a recent published report by Fortune Business Insights titled, “Non-alcoholic Beverages Market Size, Share…

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How vape and e-cigarette branding and packaging has evolved around the world

Peter Scully05 mins

Like all new industries the e-cigarette industry has had to go through a development process before reaching maturity. Possibly the most obvious sign of this is the way vape/e-cigarette packaging has changed across the world and over the course of time. From maximum visibility to maximum transparency When e-cigarettes were first launched, they had to…

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retail branding

Managing a Successful, International Retail Brand: Tips and Tricks

Veronica Baas012 mins

Creating a successful international retail brand is a complex business. There are way more moving parts than in a brand located in just one country, with different cultures, languages, and even different social media platforms all at play. There are some key elements to consider when building a strategy for brand creation. Determining Demographics To…

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How branded workwear can benefit your business

Peter Scully05 mins

Branded workwear presents a consistent, trustworthy and positive image that is essential for businesses to continue to grow and prosper. With traditional advertising becoming more difficult, the growing market for branded workwear is fast becoming one of the most beneficial enterprise phenomenons for companies nationwide. But why? Brand exposure Brand exposure is paramount to a…

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