Most Interesting Dairy Companies Across The World

5 Most Interesting Local Dairy Brands Across The World

Milkman doing the rounds every morning is a part of culture everywhere. What would we do without milk? Well, that is not intended to offend the lactose intolerant but simply an observation. Dairy farming and milk products are one of the largest businesses over the world. Milk and the products made out of it occupy…

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Perception of value

Market Forces In Food And Beverage Industry Are Driven By Your Perception Of Value [Study + Infographic]

The value of a product is always down to the perception of the consumer. This in turn will really affect their buying behavior. There are so many different factors that all affect perception, such as various trends, marketing practices and the variance in generational attitudes amongst consumers. The perception of food is something that has…

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supermarket power

[Infographic] What Is The Value Of The Grocery Market Around The World?

My name is Pat O’Keeffe and I am the News Editor of an Irish publication called The Irish Farmers Journal. We are a weekly publication covering news related to the Irish and international agriculture, food and horticulture industries. We regularly carry out research for our industry and attached you will find an infographic charting an…

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local breweries

The Rising Popularity Of Locally Brewed Beverages: Independent Brewing In UK Grows As Local Brands Unleash Creative Labels

There’s so much more meaning behind a drink when you understand its origins: who first brewed it, where it came from and the generations that it has passed down. There’s also something rather special and exclusive about drinking a beverage that is hard to find or that isn’t mass produced. Learn about your local history…

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Whisky Bottling

Whisky’s In The Jar But What’s The Pickle?

Going green is nothing new to big industries, with international pledged to reduce carbon footprints and reduce wastage as well as penalties for businesses who do not meet their targets industry bosses have a good reason to keep environmental agencies happy. Although despite their efforts we the public still see all too many examples of…

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Unique Wines

Unique Wine Brands Are Worth A Try: You Can’t Sell Taste With A Closed Bottle

The precision of naming takes away from the uniqueness of seeing. –Pierre Bonnard When it comes to deciding on a wine to buy, most people rely on one of a few factors: Recommendations (friends, family, or expert opinions), price, name, and imagery. Of course you take into account types of wine, vintages, and the regions…

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Office Holiday Parties

10 Excellent Tips for a Rocking Office Holiday Party That Everyone Will Remember

Somehow, our small Cooperstown farm does an amazing number of office holiday parties – and business and other functions throughout the year. This year, while we’re booking more than ever, we’re also talking more carefully and thoughtfully with the people doing the planning. These are some of the chief concerns that have come up, and…

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Outsmarting OTA’s With New Hotel Marketing eBook

Outsmarting OTA’s With New Hotel Marketing eBook

For hoteliers the biggest marketing challenge is competing for bookings against online travel agencies (OTA’s) and booking sites like Booking.com and Agoda. These sites send huge amounts of business to hotels but with hefty commissions. For hotels, securing bookings via their own website is far more profitable and provides a greater opportunity to secure future…

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Oktoberfest in Germany

4 German Beers For Your Fall Kickoff (Oktoberfest)

German Beers seem to top the list of fall favorites. There’s something about the season (hint: Oktoberfest) when thoughts and taste buds turn towards German suds. Though beers like Einbecker Mai-Ur-Bock have been quaffed all summer, it’s still a little light and bright once the hot days of high-summer have passed. For backyards, and September…

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