Building your brand online is the best way to have a multitude of customers at your fingertips. But some businesses overlook the importance of having a cohesive brand online and off. If someone were to access your website while standing in your main office, would they be able to sense continuity between the two? Here…
Consumers are living in a great age. It is possible to do so much research before making a product decision. You can look up information about just about anything. This makes the job of a marketer a little bit harder. Having a knowledgeable customer base isn’t all bad though. It just means that you must…
There are shops and then there is Silver in the City Branding is one of the most important aspects of marketing. And understanding how packaging design works to build the identity of your brand is crucial to heightened sales and levels of success. [ Packaging Design to Brand Identity ] Packaging is Marketing Consumers instantly identify with packaging. When…
Flagship stores show a brand at the top of its game, a concentrated version of everything a company represents inside an exclusive (and often very expensive!) space. The most curious part of flagship stores is that many of them aren’t under pressure to make a huge amount of profit. These stores instead exist to communicate…
5 Of The Most Unique Promotional Items Currently On The Market Which Businesses Are Using Promotional items and promotional gifts are becoming common place in modern business culture as more and more businesses consider giving away a lasting impression. In essence, a promotional item will facilitate the commercialisation of the company logo, company name, company…
Image by Marc Faladeau There is nothing more frustrating to a customer that receiving an item to find, they can’t get to it. It’s firmly within their grasp, but they just can’t get through the packaging without trapping their fingers or having to hack at it with another pair of ill-fated scissors. Not ideal. Should…
The backbone to any brick-and-mortar storefront or business is their sign. People walking down the street notice high quality, beautifully designed signs and will often base their first impression of the business on it. People that see a business that takes spends time and effort on storefront signs must do the same with their products…
Banner advertisements are a great way to get your message across to your public and create much more awareness for your business, but not all outdoor banner ads work in the way they are intended. Whilst a great outdoor ad will bring in much needed leads and sales, an ineffective one may not be worth…
The global marketplace has never been more competitive than it is today. Therefore, it is more important than ever before for businesses to maximize the potential of their packaging. We take a look at some critical consumer packaging trends that every business should be aware of. Consumer Trends 1. Cost-effective Shopping Global economic uncertainty is…
Packaging machinery has become a very important piece of equipment for many businesses, as they can dramatically cut the time of packaging materials, ready for them to be shipped off to their destination. Carton Sealers and erectors are very important, even though they are what people would class as secondary packaging. Primary packaging is the…
From Google’s office hammocks to Netflix’s unlimited vacation policy, much has been written about the myriad ways that company culture is key to creating a thriving and innovative business. Great office environments attract and keep the best talent, while encouraging the kind of creative and far-reaching thinking that keeps great companies ahead of their competitors….
The right type of packaging labels will allow your products to stand out among the rest and promote sales. It is a mistake to think that a label is nothing more than a piece of paper with your business or product information. Labels are a very important part of your brand identity and that is…
Smart companies have been utilising innovative and exciting packaging as part of their consumer product experience for a long time now, but recent developments in commercially accessible technology mean that things are about to get very interesting. Many of us will know the giddy excitement that comes when we are eagerly tearing at the packaging…
Use of colours in eCommerce Colours and colour combinations send different messages to consumers. People automatically make connections between certain colours and emotions. According to info graphic by Kiss metrics colour increases brand recognition by up to 80% and can be up to 85% the reason why people decide to buy. So getting the right…
As you approach the behemoth that is your local supermarket, grab a trolley, and look up your list on your phone, do you ever wonder why you never stick to that list? It’s not a sign of weakness; supermarkets are specifically designed to squeeze as much money out of you as possible, and uses a…
Whether it’s a retail business or offices, warehouse or factories, they all need to present key information and promote their brand in the most effective way possible. Factories and warehouses need to undertake promotional activities to create brand awareness among their target audience. For this purpose they can follow some steps and design an excellent…
Roller banners are versatile tools for any business that exhibits or wants to market products and services at a given point. But, before you spend your money take a few moments to reflect on what it is you want your roller banner to do, where you are placing it and the budget you have to…
Many would have heard the recent dispute regarding the trademark for `I AM’, between singers Will.I.Am and Pharell. The two singers are at war over the copyright use of the phrase ‘I AM’. It is thought that the singer Pharell Williams has used `I AM’ when its’ use has been restricted by a registered trademark…
Who doesn’t love an Irish pub to relax in with a pint after a hard day’s work? Irish style pubs are not just common in Ireland but all over the world as they are revered for their atmosphere, ambience and the feeling of comfort and fun that they create. If you are thinking of opening…
A forest of business cards: Japan (Source) There is no denying that there is less print media involved in the business world today. With advances in technology as well as our complete reliance on the internet, individuals instead can opt to share electronic contact cards, twitter links, QR (Quick Response) codes and addresses to websites….
Card making is a great hobby and one that your friends and family will love as much as you due to the fact that they will receive lots of beautiful handmade cards on Birthdays and at Christmas. A spark of excitement can thrill through us when we hear the words “these are great, why don’t…
The food and product packaging landscape changes frequently. Whether a business wishes to sell a television or a tart, the people in charge should think about what the packaging says about the brand. The information below may help. Packaging is the Brand Message 1. The Packaging Should Match the Brand Message When a business wishes…
Signage is an advertising platform that relies on visual graphics to display information to an audience of any kind. Signage is an ancient advertising method used since as early as pre medieval times and it still continues to play a massive and evolving part in advertising today. In the case of mobile and digital signage,…
Let’s just pay attention to the fact that perfect eyesight isn’t something that everybody has. Some don’t even have near-perfect vision. A large population has problems viewing and unfortunately a lot of people have absolutely no eyesight. Visually impaired people are often marginalized. They are rarely ever the first choice for any business which is…
Image by: Will Brown It may sound slightly ridiculous, but the packaging that the products we buy are presented in is a major determining factor in why we buy them. We may think that this is untrue and that we buy the products because we like them and are only exercising our own free will,…
