The Local Brand®

Event Management – Business’s Key Requirement

Bellevue Parfums7 years ago5 years ago07 mins

It doesn’t matter which industry your business belongs to with regards to arranging an event. Whether manufacturing, design, retail or any other services, events are now a fundamental necessity of organizations in any industry to publicize themselves and create the brand reputation. Thus event managers are now critical in designing and implementing these corporate events….

The Role of Packaging in Marketing Your Business

Peter Scully7 years ago5 years ago07 mins

Packaging is very important to consumers, and it can really make a difference to them as a customer to your business. Product packaging comes in all shapes and sizes, and is a very important part of the process of selling your products, with colours and text being able to appeal to customers as soon as…

5 Yoga Brands Ladies Love

Veronica Baas7 years ago5 years ago09 mins

Yoga is the perfect way to unwind, get a good workout and ease the mind. Whether you practice occasionally or every day of the week, you want to be comfortable and stylish while transitioning from downward dog to tree pose. According to Harvard Health Publishing, yoga can help those that practice gain a better body…

Using Digital Signage Technology to Promote Christmas

Peter Scully7 years ago5 years ago012 mins

Digital signage screens are a very effective way of marketing and advertising to potential customers during the festive period, giving shoppers an enjoyable experience and promoting your business, whilst not being too sales heavy. Christmas generates a real atmosphere and buzz around shopping centres and retail stores, and so finding the perfect way to appeal…

One Man Brand: How Your Brand Will Make or Break Your Company

Harper Harmon7 years ago5 years ago07 mins

If you thought branding was a concept that only major corporations had to worry about, you would be wrong. With the internet providing a global stage to even the smallest of entrepreneurial endeavors, no business person can afford to leave his or her brand to chance. A bad or obscure brand will almost certainly leave…

How to Use Social Media in Business Promotion

Alex Williams7 years ago5 years ago08 mins

Digital marketing has come a long way over the last couple of years and social media now play a crucial role in helping small businesses grow. But many entrepreneurs and small-business owners struggle with finding the best way to use social media for engagement and business promotion. This is because they fail to understand that…

7 Proactive Ways to ‘Print’ a Name for Your Brand in the Market

Maria Estrada7 years ago5 years ago09 mins

You have the company logo, the message, the emotions, the fonts, the colors and the target audience. The big question now is how to apply all of these commodities to market your brand. Printed marketing materials, as you know it, are the backbone of any branding efforts because it’s the best medium to position your…

Get Found: 7 Local Branding Hacks for Small Businesses

Cate Palmer7 years ago5 years ago08 mins

Whenever someone mentions the term brand, a lot of people automatically assume this has something to do with major corporations such as Coca-Cola, McDonald’s or Facebook. Still, branding can be of as much use to smaller local corporations during their initial stages. Sure, the scale of these branding efforts is much smaller due to the…

4 Most Common Small Business Branding Mistakes

Nate Vickery7 years ago5 years ago08 mins

Branding is the best way to truly stand out in the crowd of competitors. It helps your customers differentiate you from the other brands and also helps them engage with your business. Even though branding is a powerful tool in the business world, if done incorrectly, it may cause more damage to your business than…

Designing Work Spaces That Embody Your Brand

Lana Hawkins7 years ago5 years ago08 mins

A brand is the embodiment of what the company stands for and believes in. It captures the essence of corporate culture and philosophy and communicates its basic ideas. Every space needs to tell a story, but mapping brand identity to it is a complex undertaking. Getting the visuals right is a fine art and there…

5 Tips for a Wildly Successful Email Marketing Strategy

Dixie Somers7 years ago5 years ago05 mins

As a small business owner, your company thrives on attracting new customers while holding onto the ones you currently have. Much of this needs to be done in person in a one-on-one capacity, but technology can also be used to reach out to huge masses of people at once – even on autopilot. Along with…

Why Choose Edible Merchandise to Promote your Business?

Peter Scully7 years ago5 years ago05 mins

There are many different types of promotional merchandise available which ranges from toys to branded stationery to clothing. However, one of the most popular choices is edible promotional merchandise. This covers things such as chocolates or sweets that come in branded wrappers, boxes or tins but most of all, people love them. However, what makes…

Personal Branding – 15 Mistakes You Need To Avoid

Rajkumar Chakraborty7 years ago5 years ago021 mins

Some personal brands have become extremely influential in our times, and you too may already possess the ingredients to become one yourself. Personal branding may assist you in finding new job positions or business opportunities. Marketing your influence the right way as a business owner or consultant, or even as an extension of your corporate…

Corporate Branding – Get the Optimum Result

Alan Hewson8 years ago5 years ago07 mins

Have you noticed how multi-national brands like McDonalds, Coca-cola, Micros of company, Apple, Intel, Moto, Sony as well as UPS developed their names? Imagine, if these companies possess some lame or forgettable brand name, are they going to be as large as they are? Every company begins by thinking of an identity. A law firm,…

Physical vs Digital - Which One Should You Focus On First

Physical vs. Digital Branding: Which One Should You Focus On First?

Dixie Somers8 years ago2 years ago05 mins

If you’re a small business owner still creating a brand, or rebranding current marketing material, you may find there isn’t enough time or money to develop every advertising medium out there. At least when starting out, you may find it easier and more beneficial to pick one strategy and make it work. Advertising your brand…

5 Things That Can Destroy Your Brand

Nate Vickery8 years ago5 years ago07 mins

Developing and maintaining a brand is important for any business looking to stay afloat in the sea of competition. What most business owners fail to realize is the difference between branding and labeling. Getting labeled requires losing control and getting defined by people in rather insulting and negative way. Although focusing on factors which increase…

Tips for Furniture Companies: How to Build Brand Awareness

Chloe Tylor8 years ago2 years ago07 mins

According to the January 2017 Market Research Report, there are over 39,003 furniture stores in the United States alone. Together, they generate the revenue of over $60 billion per year, marking the annual growth of over 2.7 percent. Seeing how this is definitely one of the niches with a stronger representation in a number of…

How to Brand your Retail Business Better?

Emma Miller8 years ago2 years ago08 mins

Although prices and selection play a huge role in consumers’ mindset, shared values are definitely the most important criteria for the strong B2C relationship. With this in mind, we can easily realize why branding is the essential part of every retail marketing strategy. It allows retailers to emphasize their values and helps consumers to make…

marketing mix of tradtional and digital branding

How to Best Brand your Business with Traditional Marketing

Emma Miller8 years ago2 years ago08 mins

In addition to clearly developing your brand’s identity for the purpose of internal communication, it’s vital to communicate your brand’s values with an effective marketing strategy. But it’s important to remember that this internal understanding of the brand reflects on how it will then be marketed and presented to the world. It’s a complex loop…

Colour In Branding – How An Industry Chooses Its Colours [Infographic]

Heather Green8 years ago2 years ago02 mins

Colour is a powerful influencing tool when it comes to marketing and logo design, with 80% of the visual information we receive coming from the colour of a logo alone. Capable of invoking specific psychological reactions in a viewer, the right colour choice can subconsciously tell someone a lot about your business. However, these psychological…

2017 Marks Ten Years Of iPhone [Infographic]

Innoppl, Inc8 years ago2 years ago02 mins

Ten years ago when Steve Jobs unveiled the first iPhone, not many would have realized that it was one of the most crucial moment for both Apple and the smartphone industry. The following years witnessed Apple’s growing affinity towards building a mobile device that would solely handle and manage every aspect of our lives and…

Ten Years Of iPhone [Infographic]

Innoppl, Inc8 years ago2 years ago01 mins

When Steve Jobs unveiled the first iPhone in 2007, not many would have dreamt that it would completely revolutionize the smartphone industry and re-invent the phone. But after 10 years, iPhone sales include 60% of Apple’s revenue, making it world’s most valuable brand. Today, when iPhone is celebrating 10 years, take a look at our…

Offline Branding for Small Business in the Digital Era – Is it Worth it?

Nate Vickery8 years ago2 years ago08 mins

With the rise of the Internet, everything changes – from pop culture expansion, basic information circulation and effective knowledge implementation, to business promotion/advancement – everyone seems to be living online. With such a dependency on the online world, the logical question imposed is: do we still know how to live and succeed offline? It seems…

4 Distinct Paths for Becoming a Marketing Professional

Emma Sturgis8 years ago2 years ago04 mins

A career in marketing is a solid choice in our increasingly digitized world, with nearly every company having to constantly produce marketing and advertising material on a number of different platforms and in a number of different formats. So what paths can you take to become a marketing professional? Here are four options for your…

Branding Local: 2017 Trends

Nate Vickery8 years ago2 years ago08 mins

Entrepreneurs who want to create local brands shouldn’t use the same methods and channels as their big corporate counterparts. Local branding requires a completely different approach to market research and audience targeting. It sounds logic that location-based businesses should target local people, but there’s much more than that. They should also use different marketing and…

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Gourmet Pet Food takes on Premium Branding with distinct Visual Styling, Packaging and Outdoor Branding

Why Elixir is perhaps the Best Programming Language to build Real-Time Applications

Optimizing Business for Foreign Transactions with International Payment Solutions

How Can Gyms Utilise Vending Machines?

10 Ways Businesses Can Enhance Security During Customer Onboarding

Why Bagasse Containers Are the Future of Eco-Friendly Food Packaging

Branding

Event Management – Business’s Key Requirement

The Role of Packaging in Marketing Your Business

5 Yoga Brands Ladies Love

Using Digital Signage Technology to Promote Christmas

One Man Brand: How Your Brand Will Make or Break Your Company

7 Proactive Ways to ‘Print’ a Name for Your Brand in the Market

Get Found: 7 Local Branding Hacks for Small Businesses

4 Most Common Small Business Branding Mistakes

Designing Work Spaces That Embody Your Brand

5 Tips for a Wildly Successful Email Marketing Strategy

Why Choose Edible Merchandise to Promote your Business?

Personal Branding – 15 Mistakes You Need To Avoid

Corporate Branding – Get the Optimum Result

Physical vs. Digital Branding: Which One Should You Focus On First?

5 Things That Can Destroy Your Brand

Tips for Furniture Companies: How to Build Brand Awareness

How to Brand your Retail Business Better?

How to Best Brand your Business with Traditional Marketing

Colour In Branding – How An Industry Chooses Its Colours [Infographic]

2017 Marks Ten Years Of iPhone [Infographic]

Ten Years Of iPhone [Infographic]

Offline Branding for Small Business in the Digital Era – Is it Worth it?

4 Distinct Paths for Becoming a Marketing Professional

Branding Local: 2017 Trends

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