November 20, 2024
Headlines

Branding

Is The Confectionery Industry Heading Towards ‘Sweet Sustainability’?

Adele Thomas07 mins

We all recognise the sound of sweet wrapper being opened in the cinema, or the rustle of a packet from another room. Sweets and other confectionery have always been popular, and always will be, but they are another significant market that is needing to make a move towards being more sustainable. This is not only…

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Waterful: The first Russian spring-water brand in eco-friendly packaging

Ostrov Svobody04 mins

How to create a drinking water brand based on the concept of health care, environmental consciousness and mindful consumption. Here’s a step-by-step guide for developing an eco-friendly packaging using a unique case study. ‘WATERFUL’ is the first Russian spring water brand, carefully crafted with a focus on health and the environment. Its main feature is…

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Development of the Eco-Brand ‘BIOLIO’

Ostrov Svobody03 mins

BRANDEXPRT agency has developed the eco-brand BIOLIO. The project included the creation of a vibrant and memorable brand name that clearly reflects the brand’s concept, as well as a visual communication strategy: logo and corporate identity, packaging design, and labels. BIOLIO is a Russian manufacturer of environmentally friendly products, including natural oils and a unique…

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How can your business reduce packaging waste?

Nick Mills012 mins

Packaging waste has become a major issue for consumers. That means it needs to be a major issue for businesses. In practical terms, this means reducing the amount of packaging used and prioritising reusable packaging and recyclable materials.  The problem of packaging waste There is a strong link between packaging and branding. To a certain…

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Personalized gifting

Ordering promotional gifting this year? Top things to consider if you really want to make an impact

Adele Thomas011 mins

There was once a time when businesses could hand out promotional products without much thought. Pens, keychains, table top items and novelty stuff. Anything worked. Those times, however, are well and truly over. Now, promotional items will only have a meaningful impact if they align with consumers’ values as well as their needs/wants. I am…

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Things you should consider when designing a company uniform

Ross Crayton06 mins

Your company uniform is about much more than practical clothing. It has to do many different jobs and incorporate a wide variety of things including brand identity, safety and flexibility. It is important to make sure that you take all of these things into consideration when designing a uniform in order to ensure that the…

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Office Signage feature

What to consider when transforming your workplace with office signage

Malcom Judson07 mins

Office signage is essentially functional décor. It conveys information about the company behind it and also helps to attract customers. In fact, it may even help to attract employees. Here are three points you should consider when transforming your workplace with office signage. What areas need signage? You’re generally going to need at least two…

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10 Local Brands Nominated by Our Readers

TLB bureau02 mins

Its been 7 years since The Local Brand was launched and we started writing about small businesses and local brands which deserve to be brought into the spotlight. We have a section on our website which allows our readers to submit their nominations for the best local brand they can think of. Over the years…

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How vape and e-cigarette branding and packaging has evolved around the world

Peter Scully05 mins

Like all new industries the e-cigarette industry has had to go through a development process before reaching maturity. Possibly the most obvious sign of this is the way vape/e-cigarette packaging has changed across the world and over the course of time. From maximum visibility to maximum transparency When e-cigarettes were first launched, they had to…

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green business practices

Green Business Practices: Running a Sustainable Restaurant

Veronica Baas06 mins

Many food industry restaurants are finally coming around to sustainability in ways that we haven’t seen before. Sustainability presents ways in which businesses can run more efficiently, saving them money and time while helping to save the planet. Here is a quick list of the different methods restauranteurs can incorporate into their business to become…

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How branded workwear can benefit your business

Peter Scully05 mins

Branded workwear presents a consistent, trustworthy and positive image that is essential for businesses to continue to grow and prosper. With traditional advertising becoming more difficult, the growing market for branded workwear is fast becoming one of the most beneficial enterprise phenomenons for companies nationwide. But why? Brand exposure Brand exposure is paramount to a…

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digitalsignage

Brand Recognition and the Importance of Digital Signage

Peter Scully08 mins

Digital signage is an extremely effective tool when boosting sales, engaging an audience, and increasing traffic but the overriding key feature here is its ability to increase brand recognition. Brand recognition is crucial to the success of any business. Adopting digital signage into your marketing campaign is a great way to achieve the results you…

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