December 21, 2024
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The Influence of Product Packaging in Consumer’s Buying Decisions [Infographic]

Marty Huggins01 mins
Product packaging and consumer buying

What makes you choose a brand of soap over another which promises the same thing, ingredients and is priced just the same? Probably your previews experience with both the soap brands. However, if you were to try out a new brand then what strongly matters is the visual appeal of the packaging.  Well let’s see how packaging influences purchase decisions.

The Influence of Product Packaging in Consumer's Buying Decisions

Image source: http://www.mspackaging.co.uk/

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Marty Huggins

Brand Freak at The Local Brand
Administrator and Chief Editor for TLB. Loves to talk. Super freak about publishing. Loves watching obscure movies, good cook and overall gentle fellow. Reach him if you want to write an article for TLB. Email him on marty@thelocalbrand.com

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