Custom corporate apparel

Custom Corporate Apparel: The First Step to Better Branding

Your brand image is what distinguishes you from the competition on several grounds and helps you build a company name, goodwill, trust and reliability with customers. This point can be clearly highlighted with the example of the leading soft drink company, Coca-Cola. According to an article on designcouncil.org, a survey done in 2007 showed that…

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cardboard vs plastic packaging

[Infographic] Clash Between Cardboard Packaging And Plastic Packaging

The packaging industry was once greatly dependent on plastic goods and sheets. However, with environmental issues and norms getting severe with each passing day, many companies are now shifting to more Eco-friendly options. The use of cardboard boxes and sheets are becoming very common. Once the cardboard boxes are filled up, they are fastened tightly…

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The Recycling Story Of Paperboard – Learn How It Gets A New Life [Infographic]

The world of packaging has undergone so many changes in recent years. Companies are constantly trying to improve their packaging services. Recycling plays a crucial role in almost every industry. Today people are aware of the advantages of recycling but still most of them know nothing about the recycling process. One of the most important…

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Online Customer Service

Customer Service: Four Tips For Getting It Right

Great customer service is key for retaining your clients and maximizing profits. It doesn’t matter if you do business face to face, or through ecommerce, getting the customer service basics correct will bring buyers back again and again. Differentiate Yourself from the Competition These days, marketing savvy companies are using exceptional or unique customer service…

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Hello Kitty Tiolet Rolls

When Brand Extension Goes Wrong: Bizarre Promotional Products

In industry speak, when a brand releases a product that departs from their usual product line, this is known as ‘brand extension.’ Entrepreneur Richard Brandon is perhaps the master of brand extension, with Virgin encompassing everything from air travel (very successful) to bridal fashion (not so successful). Clearly, brand extension can be very powerful when…

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PR and Brand Events feature image

Starting Out As Brand Ambassadors? This eBook Can Be Helpful

Marketing is becoming more personalised. Brands have begun to understand the importance of brand humanization. A key aspect of brands interacting with consumers is PR. Brand Events are essential for your company and to design a good brand event is more valuable than spending millions on traditional advertising. As brands are seeking to develop experiences…

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Smart Packaging

Smart-Packaging: Is The Future Of Packaging Interactive?

Smart companies have been utilising innovative and exciting packaging as part of their consumer product experience for a long time now, but recent developments in commercially accessible technology mean that things are about to get very interesting. Many of us will know the giddy excitement that comes when we are eagerly tearing at the packaging…

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3D Holograms

Holograms: Science-fiction Turned Science-fact

Holographic projection technology is rapidly advancing and there are countless entrepreneurs that are conceptualising new applications for this novel technology. In fact, industry projections indicate that Hologram technologies have an estimated market value of between 500 million to 1 Billion Dollars in the first 18 months – and that’s only the beginning. And so starts…

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Printing T shirt custom branding

New Technology Changing Custom T-Shirt Branding For Good

Custom T-shirt printing has been used by organizations for decades. Church organizations, businesses, fire departments and other organizations that wish to identify the members of their group with custom T-shirt branding have utilized this for years. However, the methods that we use today are much different from those that were used to create custom T-shirts…

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