The Local Brand®

Gourmet Pet Food takes on Premium Branding with distinct Visual Styling, Packaging and Outdoor Branding

Ostrov Svobody1 month ago1 month ago03 mins

Mnyams is a premium brand of gourmet pet food, crafted with top-tier technology, handpicked ingredients, carefully developed recipes, and years of production expertise. This commitment to quality makes “Mnyams” a genuine delight for pets. BRANDEXPERT “Ostrov Svobody” was tasked with strengthening and elevating the brand through a unified design system. Our mission was to align…

OCEANIS: A Regional Retail Project

Ostrov Svobody1 year ago1 year ago03 mins

OCEANIS has become a center of attraction of residents of Nizhny Novgorod and neighboring regions due to retail-branding of TRC, becoming a project of regional scale without analogues. OCEANIS is a unique retail project that offers a completely new experience for its visitors, combining shopping, entertainment and a wide range of services in a modern,…

Natural cosmetics brand ‘Grand Plier’ connects its origins to its branding

Ostrov Svobody1 year ago1 year ago05 mins

Grand Plier is a Russian brand of skincare and haircare products. Its uniqueness lies in offering natural products based on proprietary formulas that incorporate the healing muds of Lake Bolshoy Plier and a complex of essential oils. The branding process encompassed the development of a distinctive name, logo and corporate identity. These elements served as…

How to choose the right uniform for your salon or beauty business

Ross Crayton2 years ago2 years ago011 mins

When you run a beauty salon, the style of it is a big deal. The décor, the branding and the way you present your business is crucial to the look and feel of the place and the clientele that you want to attract. A big part of this image is the uniform that you choose,…

Things you should consider when designing a company uniform

Ross Crayton3 years ago3 years ago06 mins

Your company uniform is about much more than practical clothing. It has to do many different jobs and incorporate a wide variety of things including brand identity, safety and flexibility. It is important to make sure that you take all of these things into consideration when designing a uniform in order to ensure that the…

Which Kind of Packaging is Right for Your Product

Nick Mills3 years ago3 years ago011 mins

The right packaging for any product maximizes protection, usability and consumer appeal while minimizing materials (and hence weight and cost). This means that choosing the right packaging can do a lot to help sell your product. With that in mind, here are some tips to help. Start by setting a budget Realistically, your initial budget…

How vape and e-cigarette branding and packaging has evolved around the world

Peter Scully5 years ago5 years ago05 mins

Like all new industries the e-cigarette industry has had to go through a development process before reaching maturity. Possibly the most obvious sign of this is the way vape/e-cigarette packaging has changed across the world and over the course of time. From maximum visibility to maximum transparency When e-cigarettes were first launched, they had to…

One Man Brand: How Your Brand Will Make or Break Your Company

Harper Harmon7 years ago5 years ago07 mins

If you thought branding was a concept that only major corporations had to worry about, you would be wrong. With the internet providing a global stage to even the smallest of entrepreneurial endeavors, no business person can afford to leave his or her brand to chance. A bad or obscure brand will almost certainly leave…

Get Found: 7 Local Branding Hacks for Small Businesses

Cate Palmer7 years ago5 years ago08 mins

Whenever someone mentions the term brand, a lot of people automatically assume this has something to do with major corporations such as Coca-Cola, McDonald’s or Facebook. Still, branding can be of as much use to smaller local corporations during their initial stages. Sure, the scale of these branding efforts is much smaller due to the…

Personal Branding – 15 Mistakes You Need To Avoid

Rajkumar Chakraborty7 years ago5 years ago021 mins

Some personal brands have become extremely influential in our times, and you too may already possess the ingredients to become one yourself. Personal branding may assist you in finding new job positions or business opportunities. Marketing your influence the right way as a business owner or consultant, or even as an extension of your corporate…

Corporate Branding – Get the Optimum Result

Alan Hewson8 years ago5 years ago07 mins

Have you noticed how multi-national brands like McDonalds, Coca-cola, Micros of company, Apple, Intel, Moto, Sony as well as UPS developed their names? Imagine, if these companies possess some lame or forgettable brand name, are they going to be as large as they are? Every company begins by thinking of an identity. A law firm,…

Physical vs Digital - Which One Should You Focus On First

Physical vs. Digital Branding: Which One Should You Focus On First?

Dixie Somers8 years ago2 years ago05 mins

If you’re a small business owner still creating a brand, or rebranding current marketing material, you may find there isn’t enough time or money to develop every advertising medium out there. At least when starting out, you may find it easier and more beneficial to pick one strategy and make it work. Advertising your brand…

Tips for Furniture Companies: How to Build Brand Awareness

Chloe Tylor8 years ago2 years ago07 mins

According to the January 2017 Market Research Report, there are over 39,003 furniture stores in the United States alone. Together, they generate the revenue of over $60 billion per year, marking the annual growth of over 2.7 percent. Seeing how this is definitely one of the niches with a stronger representation in a number of…

How to Brand your Retail Business Better?

Emma Miller8 years ago2 years ago08 mins

Although prices and selection play a huge role in consumers’ mindset, shared values are definitely the most important criteria for the strong B2C relationship. With this in mind, we can easily realize why branding is the essential part of every retail marketing strategy. It allows retailers to emphasize their values and helps consumers to make…

marketing mix of tradtional and digital branding

How to Best Brand your Business with Traditional Marketing

Emma Miller8 years ago2 years ago08 mins

In addition to clearly developing your brand’s identity for the purpose of internal communication, it’s vital to communicate your brand’s values with an effective marketing strategy. But it’s important to remember that this internal understanding of the brand reflects on how it will then be marketed and presented to the world. It’s a complex loop…

Make Your Mark: 5 Branding Tips for Your New Business

Dixie Somers8 years ago2 years ago05 mins

So you’ve started a new business. Congratulations! You have probably heard by now that all businesses need to have and focus on developing a so-called “brand.” A brand is, quite simply, who or what your company is and the portrayal of that. When planning out your brand, it’s important to take some things into consideration,…

5 Signs You Should Redesign Your Business’ T-Shirt

Brad Wayland8 years ago2 years ago07 mins

Designing a shirt is often a hit-or-miss endeavor. Here are five ways you can tell your current design falls under the category of ‘miss.’ Contrary to what some Internet shysters may tell you, coming up with an effective design is actually pretty difficult. It requires a working knowledge of a lot of design elements and…

7 Things You Didn’t Know Could Boost Your Small Business Brand

Nate Vickery8 years ago2 years ago09 mins

No matter how good your product is and no matter how good the team you assembled is – building a brand is never easy. You’re up against hard competition in almost any industry. Besides that, a starting phase of your business is when you create a bond between your product and the consumer. This doesn’t…

5 Ways to Distinguish Your Business from Competitors

Nate Vickery8 years ago2 years ago07 mins

It is common sense and a wish of every new entrepreneur to be the best in his/her particular business and distinguish it from other competitors. Still, this kind of endeavor requires time and patience, and most importantly, hard work. Everyone wants to be the best in what they do, and one has to consider this…

How Brands Can Build Better Relationships With Their Customers…

TheBrandAnalyst9 years ago2 years ago16 mins

We have now come to a point in society were information is so sudden, and the whole world is moving faster then what we can keep up with…. relationships seem to just come and go, and loyalties are beginning to diminish. But how can brands strengthen their relationship with their customers? What can they do…

Packaging: A State of Union Between Design, Utility and Information

Jeremy9 years ago2 years ago06 mins

Why does it matter what your product packaging looks like? Is it really so important that you get the packaging just right? Why can’t you just slap any old label on your product and sell it like that? The truth is that your label and packaging appearance is almost more important than the product itself….

What Millennial Customers Want From Any Service [Infographic]

Jeremy9 years ago2 years ago12 mins

What generational group is driving big changes to virtually every aspect of our lives? It’s Millennials, that often-studied group of people born after 1980. They’re culturally and ethnically diverse, they have shorter attention spans than goldfish, and they form almost a quarter of the U.S. population. And while they’re much to differentiate them, there are…

How to Promote Your Business at Christmas

Peter Scully9 years ago2 years ago07 mins

As the festive season begins to creep upon us and the decorations and lights begin to emerge, all brands have to think about how they are going to promote themselves during this busy period and in particular, what promotional products to use. Christmas time means that levels of trade are higher than usual and for…

Getting The Flooring That Is Safe For Kids [Infographic]

Jeremy9 years ago2 years ago01 mins

Once children arrive in a household they pose all sorts of problems relating to your choice of flooring. You need to choose a flooring that is robust, durable, easy to clean and above all child friendly. This infographic highlights the pros and cons of the different types of flooring material available. From carpets to wood,…

How Gift Cards Have Become The Most Viable Gifting Option [Infographic]

Jeremy9 years ago2 years ago03 mins

About a decade ago, gift cards were a novelty. It emerged as a quick and convenient way to gift someone who was relatively less known or a new acquaintance. Some of this perception came from the fact that it was seen as an alternative to cash gifting. Gift cards also involved less time and effort…

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Gourmet Pet Food takes on Premium Branding with distinct Visual Styling, Packaging and Outdoor Branding

Why Elixir is perhaps the Best Programming Language to build Real-Time Applications

Optimizing Business for Foreign Transactions with International Payment Solutions

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Branding

Gourmet Pet Food takes on Premium Branding with distinct Visual Styling, Packaging and Outdoor Branding

OCEANIS: A Regional Retail Project

Natural cosmetics brand ‘Grand Plier’ connects its origins to its branding

How to choose the right uniform for your salon or beauty business

Things you should consider when designing a company uniform

Which Kind of Packaging is Right for Your Product

How vape and e-cigarette branding and packaging has evolved around the world

One Man Brand: How Your Brand Will Make or Break Your Company

Get Found: 7 Local Branding Hacks for Small Businesses

Personal Branding – 15 Mistakes You Need To Avoid

Corporate Branding – Get the Optimum Result

Physical vs. Digital Branding: Which One Should You Focus On First?

Tips for Furniture Companies: How to Build Brand Awareness

How to Brand your Retail Business Better?

How to Best Brand your Business with Traditional Marketing

Make Your Mark: 5 Branding Tips for Your New Business

5 Signs You Should Redesign Your Business’ T-Shirt

7 Things You Didn’t Know Could Boost Your Small Business Brand

5 Ways to Distinguish Your Business from Competitors

Packaging: A State of Union Between Design, Utility and Information

How to Promote Your Business at Christmas

Getting The Flooring That Is Safe For Kids [Infographic]

How Gift Cards Have Become The Most Viable Gifting Option [Infographic]

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