December 30, 2024
Headlines

Marketing

Elevate Your Business Success with Essential Strategies for Today’s Market

TLB bureau08 mins

With the new year comes a moment of reflection and opportunity for business owners. It’s a time to reassess, reinvigorate, and realign with the evolving demands of the business world. This article, presents critical strategies for fostering growth and success. Each resolution offers a step toward a more prosperous and sustainable business future, from enhancing…

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Inside influencer marketing – why global brands are increasingly relying on influencers

Anamika Bhattacharya012 mins

Influencers are people who have a large following on social media and who are able to influence the opinions and behaviours of their followers. They can be celebrities, athletes, musicians, or even everyday people who have built up a large following through their posts. There is no doubt that influencers have the power to influence…

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Image of an entrepreneur girl holding a clipboard ready to ship a package.

Launch your dream business with these insights

TLB bureau08 mins

Consider starting a local business and making a positive impact! It’s exciting, but it can also be daunting. To succeed, you need more than just a good idea. You need to size up your competition, get support from your community, create a buzz, meet compliances and manage costs. To help you in your entrepreneurial journey,…

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Personalized gifting

Ordering promotional gifting this year? Top things to consider if you really want to make an impact

Adele Thomas011 mins

There was once a time when businesses could hand out promotional products without much thought. Pens, keychains, table top items and novelty stuff. Anything worked. Those times, however, are well and truly over. Now, promotional items will only have a meaningful impact if they align with consumers’ values as well as their needs/wants. I am…

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How corporate clothing can improve brand reputation

Ross Crayton07 mins

Anyone who’s ever run a business will know that brand reputation is everything. It often takes significant effort to develop your brand’s reputation. After that, you need to apply ongoing care and maintenance to ensure that your brand continues to be viewed positively. Corporate clothing can play an important role in this process. Here, Ross…

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Why your business should incorporate promotional confectionery in 2022

Adele Thomas07 mins

Marketing has changed a lot over the years. Even so, there are still some tried-and-tested approaches that hold good in the modern era. One of them is using promotional merchandise, especially promotional confectionery and no stranger to corporate confectionery is Adele Thomas, owner of Distinctive Confectionery. Here, Adele shares her insight into why your business…

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Office Signage feature

What to consider when transforming your workplace with office signage

Malcom Judson07 mins

Office signage is essentially functional décor. It conveys information about the company behind it and also helps to attract customers. In fact, it may even help to attract employees. Here are three points you should consider when transforming your workplace with office signage. What areas need signage? You’re generally going to need at least two…

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Trends Suggest Rise in Consumption of Non-Alcoholic Beverages as “Better-for-You” Products Become Popular in Covid-19 Health Crisis

Prapti Hinge08 mins

Non-alcoholic Beverages Market Share Trend Analysis & Forecast Till 2027 by Fortune Business Insights. The global non-alcoholic beverages market size is anticipated to rise significantly on account of the current trend of health and fitness and the rising inclination towards healthy beverages. As per a recent published report by Fortune Business Insights titled, “Non-alcoholic Beverages Market Size, Share…

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Step-by-Step Process To Create A PPC Strategy That Converts

Alex hales010 mins

Search promoting and web index marketing go connected at the hip with regards to expanding website traffic, boosting brand mindfulness, and driving more transformations (deals). This makes having a Pay-Per-Click (PPC) technique basic to the general development and achievement of your business. Did you realize that organizations net around two dollars for each dollar spent…

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Online Internet Digital Web Marketing: Introduction to Inbound and Outbound Marketing [INFOGRAPHIC]

Sebastian Sarmiento02 mins

When it comes to marketing a product, one of the most powerful tools to date is the World Wide Web. This modern technology enables thousands or even millions of businesses to reach the maximum number of potential customers available. However, marketing online is not an easy task as it requires a significant amount of time…

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How offline and online marketing can worth together to increase brand awareness

Peter Scully06 mins

Even though the world is going digital, there is not only a continued place for offline marketing, there’s a strong case for arguing that it’s more important than ever, particularly for smaller companies with tight marketing budgets. The reason for this is that cyberspace may be vast but it is also both crowded and potentially…

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retail branding

Managing a Successful, International Retail Brand: Tips and Tricks

Veronica Baas012 mins

Creating a successful international retail brand is a complex business. There are way more moving parts than in a brand located in just one country, with different cultures, languages, and even different social media platforms all at play. There are some key elements to consider when building a strategy for brand creation. Determining Demographics To…

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helmet-1636347_960_720

How branded workwear can benefit your business

Peter Scully05 mins

Branded workwear presents a consistent, trustworthy and positive image that is essential for businesses to continue to grow and prosper. With traditional advertising becoming more difficult, the growing market for branded workwear is fast becoming one of the most beneficial enterprise phenomenons for companies nationwide. But why? Brand exposure Brand exposure is paramount to a…

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digitalsignage

Brand Recognition and the Importance of Digital Signage

Peter Scully08 mins

Digital signage is an extremely effective tool when boosting sales, engaging an audience, and increasing traffic but the overriding key feature here is its ability to increase brand recognition. Brand recognition is crucial to the success of any business. Adopting digital signage into your marketing campaign is a great way to achieve the results you…

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engaging business presentation

5 timeless tips for more interactive and engaging business presentations

Stacey Shannon010 mins

Be so good they simply can’t ignore you! What makes the difference between ‘’good’’ and ‘’great’’ presentation? Let’s be honest, the main goal is simple – to impress your audience. To engage, amaze and leave a lasting impression that even when your presentation is finished people would still talk about it. And the most important…

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corporate event ideas

Event Management – Business’s Key Requirement

Bellevue Parfums07 mins

It doesn’t matter which industry your business belongs to with regards to arranging an event. Whether manufacturing, design, retail or any other services, events are now a fundamental necessity of organizations in any industry to publicize themselves and create the brand reputation. Thus event managers are now critical in designing and implementing these corporate events….

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Social Media Marketing Strategies

7 Steps to Maximize Your Social Networking Time

Annora Florence011 mins

Social networking sites like Twitter, Facebook, Instagram and Pinterest are an essential way of solidifying your brand as an actor in the internet world and beyond. The challenge with these sites is that they are, in fact, connected to the internet: it’s all too easy to fall down the rabbit hole of tangential links clicking on side topics falling into they-did-whats before…

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Digital signage and Christmas

Using Digital Signage Technology to Promote Christmas

Peter Scully012 mins

Digital signage screens are a very effective way of marketing and advertising to potential customers during the festive period, giving shoppers an enjoyable experience and promoting your business, whilst not being too sales heavy. Christmas generates a real atmosphere and buzz around shopping centres and retail stores, and so finding the perfect way to appeal…

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