The Local Brand®

What is the correct way to try a fragrance?

Debi Falconer10 years ago1 year ago06 mins

Only few people stick to the same fragrance lifelong. For those who like to try out new ones, the choices are many. However, no one likes to invest in a product that doesn’t seem to fit. In many cases, you have bought a perfume because everyone else though it was wonderful but what if you…

Top 10 Local Ice-Cream Brands In US

TLB bureau10 years ago1 year ago212 mins

Hot Licks Homemade Ice-Cream (Alaska) Hot Licks Homemade Ice Cream opened in 1986, and it was first ice cream and café shop. Soon afterwards the owners stopped serving food and focused exclusively on ice cream products. They can provide many unique ice- cream products such as “The Aurora Borealis” which is a vanilla ice cream…

[Infographic] The Impact of Packaging

Marty Huggins10 years ago1 year ago01 mins

Packaging is the visual layer of branding that is both aesthetic as well as functional. Customers of any product take lot of image cues from the packaging and in many cases even a good product might loose customers due to poor packaging. Of course packaging plays its part in the overall brand experience but it…

The Rising Popularity Of Locally Brewed Beverages: Independent Brewing In UK Grows As Local Brands Unleash Creative Labels

TLB bureau10 years ago1 year ago27 mins

There’s so much more meaning behind a drink when you understand its origins: who first brewed it, where it came from and the generations that it has passed down. There’s also something rather special and exclusive about drinking a beverage that is hard to find or that isn’t mass produced. Learn about your local history…

Why Offline Marketing Should Still Be In Your Marketing Mix

TLB bureau10 years ago1 year ago07 mins

Even if online marketing seems to be the future when it comes to the promotional efforts of any company, offline marketing still keeps its charm and does deliver impressive results, despite the fact that many people think that it’s obsolete. Networking – Get Out and About One of the main advantages of networking is the…

[Download] Scampers UK – Brand Report

Marty Huggins10 years ago1 year ago01 mins

Starting off our series of Local Brand features, we are publishing a brand report on a pet care brand that has served the community for over 29 years. Dogs and cats owners in and around Cambridge would recognize this pet store for its exceptional service quality and natural pet food selection. Scampers is a unique…

Great Watch Brands – Ebel

Marty Huggins11 years ago1 year ago05 mins

Ebel watches are synonymous with quality, style and elegance and the brand has a proud history of excellence in design. Ebel is truly a heritage brand which has stood the test of time but after over a century of high end watchmaking you could say that the time is now for Ebel Watches. The Foundation…

Dog Related Businesses Thriving

Marty Huggins11 years ago1 year ago06 mins

The other day I was reading a newspaper article about pampered pooches in Hong Kong where there is trend for all things canine including doggy restaurants, special pushchairs and designer collars. The population of Hong Kong certainly seem to have taken things to extremes and I was left wondering what on earth they are thinking…

Branding Cohesion, Online and Off-line, Is Important

Marty Huggins11 years ago1 year ago011 mins

Building your brand online is the best way to have a multitude of customers at your fingertips. But some businesses overlook the importance of having a cohesive brand online and off. If someone were to access your website while standing in your main office, would they be able to sense continuity between the two? Here…

Unique Wine Brands Are Worth A Try: You Can’t Sell Taste With A Closed Bottle

Jeremy11 years ago1 year ago015 mins

The precision of naming takes away from the uniqueness of seeing. –Pierre Bonnard When it comes to deciding on a wine to buy, most people rely on one of a few factors: Recommendations (friends, family, or expert opinions), price, name, and imagery. Of course you take into account types of wine, vintages, and the regions…

How Retailers Are Using WiFi To Gain Valuable Customer Insights

Marty Huggins11 years ago1 year ago311 mins

High street retailers have been facing something of a persistent crisis, the blame for which cannot all be laid at the feet of the credit crunch and the ensuing economic slowdown. The rise of e-commerce has left traditional bricks and mortar stores on the back foot, with many famous firms struggling to sustain themselves and…

7 Biggest Business Failures of 2013: Who Went Bust?

Marty Huggins11 years ago1 year ago27 mins

Back in 2008 the world as we know it changed forever with the advent of the credit crunch and banking crisis. At the same time, the internet continued to change the way people do business. It’s been a rocky ride for some. Here are seven of the most dramatic business failures for 2013. HMV take…

Retail Packaging Adapting To Consumer Trends

Tim Capper11 years ago1 year ago08 mins

The global marketplace has never been more competitive than it is today. Therefore, it is more important than ever before for businesses to maximize the potential of their packaging. We take a look at some critical consumer packaging trends that every business should be aware of. Consumer Trends 1. Cost-effective Shopping Global economic uncertainty is…

The Next 100 Point Bottle Of Wine

Mark Aselstine11 years ago1 year ago06 mins

In the wine industry there are two benchmarks that every single winemaker wants to hit. First, having their wines consistently score at 90 points and above from major wine critics like Robert Parker’s Wine Advocate and Wine Spectator and Wine Enthusiast Magazines. Secondly, every winemaker wants at some point to make a wine scored at…

Effective Food PR Campaigns For The Modern British Consumer

TLB bureau11 years ago1 year ago09 mins

Developing a successful public relations scheme for any food product can depend on the country in which the campaign will be run. In recent years, food marketing, advertising, marketing, and public relations has gone through a sea change in the United Kingdom, largely in part to a rapidly changing appreciation of food culture in the…

How Online Reputation Management Can Help Local Brands

Nolan Kido11 years ago1 year ago17 mins

Before the widespread adoption of the internet and effect of globalization, commerce was a predominantly local affair. Local consumers would shop at local merchants after seeing advertising in local media. Today, consumers in the smallest towns of developed countries can shop dozens of local, national, and global companies with the click of a mouse. While…

Top Tips For Entrepreneurs, From Top Entrepreneurs

Marty Huggins11 years ago1 year ago06 mins

It was the American actor Milton Berle that once said: “If opportunity doesn’t knock, build a door.” From the founder of IKEA to the founder of Apple, the entrepreneurs mentioned here have definitely built thousands of doors, all open to fresh and exciting places. Here are some top tips for budding entrepreneurs, from the people…

The Pull of the Power Isle: The Psychology of the Supermarket Layout

Marty Huggins11 years ago1 year ago211 mins

As you approach the behemoth that is your local supermarket, grab a trolley, and look up your list on your phone, do you ever wonder why you never stick to that list? It’s not a sign of weakness; supermarkets are specifically designed to squeeze as much money out of you as possible, and uses a…

5 Controversial Adverts From UK In Recent Years

Marty Huggins11 years ago1 year ago15 mins

The key to good advertising is grabbing the public’s attention and making an impact. A good advertising campaign is talked about time and time again. However, sometimes brands go a little too far and take things to the next level. In Britain, when a television advert causes offence, the public take to the ASA, the…

Roller Banners For Branding And Marketing: Some Things To Take Care

TLB bureau11 years ago1 year ago16 mins

Roller banners are versatile tools for any business that exhibits or wants to market products and services at a given point. But, before you spend your money take a few moments to reflect on what it is you want your roller banner to do, where you are placing it and the budget you have to…

Protect Your Trademark: The Celebrities Are All Doing It

Vicky Ellie11 years ago1 year ago07 mins

Many would have heard the recent dispute regarding the trademark for `I AM’, between singers Will.I.Am and Pharell. The two singers are at war over the copyright use of the phrase ‘I AM’. It is thought that the singer Pharell Williams has used `I AM’ when its’ use has been restricted by a registered trademark…

4 German Beers For Your Fall Kickoff (Oktoberfest)

Marty Huggins11 years ago1 year ago08 mins

German Beers seem to top the list of fall favorites. There’s something about the season (hint: Oktoberfest) when thoughts and taste buds turn towards German suds. Though beers like Einbecker Mai-Ur-Bock have been quaffed all summer, it’s still a little light and bright once the hot days of high-summer have passed. For backyards, and September…

How To Harness Your Creative Card Making Hobby And Start A Business

Vicky Ellie11 years ago1 year ago16 mins

Card making is a great hobby and one that your friends and family will love as much as you due to the fact that they will receive lots of beautiful handmade cards on Birthdays and at Christmas. A spark of excitement can thrill through us when we hear the words “these are great, why don’t…

Small Retail Companies Should Watch And Learn From Big Brands

Marty Huggins11 years ago1 year ago06 mins

Owners of singular stores or small chains may think that they can successfully run a business without paying attention to similar areas to that of larger retail brands, but this is not necessarily true. Despite focusing on different areas of the retail market, owners of small businesses can benefit from mirroring some of the ways…

How PR Can Help Your Business Become An Industry Frontrunner

Marty Huggins11 years ago1 year ago06 mins

Developing a quality product and service doesn’t necessarily mean that you are guaranteed to become leaders of the industry. In today’s modern world, you can’t solely rely on word of mouth to achieve commercial success, so it is important that you build a strong brand through a variety of effective PR strategies, advertising campaigns and…

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Gourmet Pet Food takes on Premium Branding with distinct Visual Styling, Packaging and Outdoor Branding

Why Elixir is perhaps the Best Programming Language to build Real-Time Applications

Optimizing Business for Foreign Transactions with International Payment Solutions

How Can Gyms Utilise Vending Machines?

10 Ways Businesses Can Enhance Security During Customer Onboarding

Why Bagasse Containers Are the Future of Eco-Friendly Food Packaging

Local Brands

What is the correct way to try a fragrance?

Top 10 Local Ice-Cream Brands In US

[Infographic] The Impact of Packaging

The Rising Popularity Of Locally Brewed Beverages: Independent Brewing In UK Grows As Local Brands Unleash Creative Labels

Why Offline Marketing Should Still Be In Your Marketing Mix

[Download] Scampers UK – Brand Report

Great Watch Brands – Ebel

Branding Cohesion, Online and Off-line, Is Important

Unique Wine Brands Are Worth A Try: You Can’t Sell Taste With A Closed Bottle

How Retailers Are Using WiFi To Gain Valuable Customer Insights

7 Biggest Business Failures of 2013: Who Went Bust?

Retail Packaging Adapting To Consumer Trends

The Next 100 Point Bottle Of Wine

Effective Food PR Campaigns For The Modern British Consumer

Top Tips For Entrepreneurs, From Top Entrepreneurs

The Pull of the Power Isle: The Psychology of the Supermarket Layout

Roller Banners For Branding And Marketing: Some Things To Take Care

Protect Your Trademark: The Celebrities Are All Doing It

4 German Beers For Your Fall Kickoff (Oktoberfest)

How To Harness Your Creative Card Making Hobby And Start A Business

Small Retail Companies Should Watch And Learn From Big Brands

How PR Can Help Your Business Become An Industry Frontrunner

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