December 21, 2024
Headlines

Brand Development

Development of the Eco-Brand ‘BIOLIO’

Ostrov Svobody03 mins

BRANDEXPRT agency has developed the eco-brand BIOLIO. The project included the creation of a vibrant and memorable brand name that clearly reflects the brand’s concept, as well as a visual communication strategy: logo and corporate identity, packaging design, and labels. BIOLIO is a Russian manufacturer of environmentally friendly products, including natural oils and a unique…

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10 strongest FMCG local brands from India

Anamika Bhattacharya016 mins

In a country with over 1.3 billion people, it’s no surprise that the FMCG industry in India is booming. According to a report by Nielsen, the Indian FMCG sector is currently worth US$49.8 billion and is expected to grow at a rate of 11.2% annually to reach US$74 billion by 2021. While multinational brands like…

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Personalized gifting

Ordering promotional gifting this year? Top things to consider if you really want to make an impact

Adele Thomas011 mins

There was once a time when businesses could hand out promotional products without much thought. Pens, keychains, table top items and novelty stuff. Anything worked. Those times, however, are well and truly over. Now, promotional items will only have a meaningful impact if they align with consumers’ values as well as their needs/wants. I am…

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Things you should consider when designing a company uniform

Ross Crayton06 mins

Your company uniform is about much more than practical clothing. It has to do many different jobs and incorporate a wide variety of things including brand identity, safety and flexibility. It is important to make sure that you take all of these things into consideration when designing a uniform in order to ensure that the…

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How corporate clothing can improve brand reputation

Ross Crayton07 mins

Anyone who’s ever run a business will know that brand reputation is everything. It often takes significant effort to develop your brand’s reputation. After that, you need to apply ongoing care and maintenance to ensure that your brand continues to be viewed positively. Corporate clothing can play an important role in this process. Here, Ross…

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10 Local Brands Nominated by Our Readers

TLB bureau02 mins

Its been 7 years since The Local Brand was launched and we started writing about small businesses and local brands which deserve to be brought into the spotlight. We have a section on our website which allows our readers to submit their nominations for the best local brand they can think of. Over the years…

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How offline and online marketing can worth together to increase brand awareness

Peter Scully06 mins

Even though the world is going digital, there is not only a continued place for offline marketing, there’s a strong case for arguing that it’s more important than ever, particularly for smaller companies with tight marketing budgets. The reason for this is that cyberspace may be vast but it is also both crowded and potentially…

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retail branding

Managing a Successful, International Retail Brand: Tips and Tricks

Veronica Baas012 mins

Creating a successful international retail brand is a complex business. There are way more moving parts than in a brand located in just one country, with different cultures, languages, and even different social media platforms all at play. There are some key elements to consider when building a strategy for brand creation. Determining Demographics To…

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green business practices

Green Business Practices: Running a Sustainable Restaurant

Veronica Baas06 mins

Many food industry restaurants are finally coming around to sustainability in ways that we haven’t seen before. Sustainability presents ways in which businesses can run more efficiently, saving them money and time while helping to save the planet. Here is a quick list of the different methods restauranteurs can incorporate into their business to become…

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Customer service and brands

5 Brands to Learn From That Deliver Exceptional Customer Service

Veronica Baas09 mins

While many brands have spent the last few years learning and employing best practices for storytelling, not as many have worked on delivering outstanding customer service. With evolutions in e-commerce, social media, and the gig-economy, how brands can and do relate to customers have changed dramatically. Even small businesses who once only had to talk…

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The Ultimate Office Relocation Guide: 7 Tips for a Seamless Transition

Veronica Baas09 mins

— Office relocation is an exciting time for a business. The new spaces and expansion almost always mean your company is on the up-and-up, so it’s a good bet that you just can’t wait to settle into the new office. But as exciting as the opportunity is, a poorly managed move can harm your company…

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digitalsignage

Brand Recognition and the Importance of Digital Signage

Peter Scully08 mins

Digital signage is an extremely effective tool when boosting sales, engaging an audience, and increasing traffic but the overriding key feature here is its ability to increase brand recognition. Brand recognition is crucial to the success of any business. Adopting digital signage into your marketing campaign is a great way to achieve the results you…

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Personal branding portraits

Personal Branding – 15 Mistakes You Need To Avoid

Rajkumar Chakraborty021 mins

Some personal brands have become extremely influential in our times, and you too may already possess the ingredients to become one yourself. Personal branding may assist you in finding new job positions or business opportunities. Marketing your influence the right way as a business owner or consultant, or even as an extension of your corporate…

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Inconsistent branding and confusion at supermarket

5 Things That Can Destroy Your Brand

Nate Vickery07 mins

Developing and maintaining a brand is important for any business looking to stay afloat in the sea of competition. What most business owners fail to realize is the difference between branding and labeling. Getting labeled requires losing control and getting defined by people in rather insulting and negative way. Although focusing on factors which increase…

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Business Podcasts for local businesses

11 Reasons You Need to Know to Add a Podcasts in Your Marketing Strategy

Iman Bahrani08 mins

Marketing is everywhere, but it is not frequent that you find an up to date marketing opportunity arise in various forms to the ads and placements that we usually know. In this aspect, podcast ads are changing it. Podcasts existed since the 1980s and finally started to take hold in 2004 with the popularity of…

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Hospital branding

Care and Outreach: 5 Marketing Tips for Health Administrators

Dixie Somers06 mins

Like law firms, healthcare administrators and the facilities they manage have special concerns when it comes to marketing their services. For example, it’s critical to keep ethics in mind. Fortunately, there are also marketing methods that work particularly well for hospitals and other healthcare facilities. This guide will cover these methods as well as additional…

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