“Do I need a website redesign?” It’s a common question every website owner’s mind when their…
If you’ve just entered the business world, you need to do your best to get to the top and expand your business. In the fight for the future of your company and the attention of Internet users, even the seemingly irrelevant details can make a difference, and a well-designed website is one of them. Although you might think that you can get by without a website, the truth is that, nowadays, you need to establish your digital presence more than you need a business card. Since having a website bears such significance, it goes without saying that designing your digital ID requires a lot of careful consideration.
The first thing you need to take care of is your website security. You need to ensure that the customer data stays uncompromised and protected, otherwise, you risk losing your clients’ trust. The level of your website security largely depends on the host you choose. When deciding on the type of hosting, you need to take your financial situation into consideration, as well. Dedicated web hosting is the safest option; however, it will require a sizeable amount of investment. A virtual private server, on the other hand, is more affordable and it will meet the safety requirements. Once you’ve chosen the host, make sure to ask hosting providers about the anti-malware and backup options to maximize your customer security.
Reliability and Validation
Once you’ve got the public attention, you need to gain your customer’s trust and loyalty by demonstrating that your company is reliable and trustworthy. You can achieve this by incorporating trust signals into your website. You can display testimonials from past clients or trust badges that demonstrate your expertise and credibility. In addition, you can display the garnered press in the “As Seen In” section on your website. All of this will provide your customers with reassurance showing that other people trust you.
Relevant and Compelling Content
The practice of overtly promoting your services or products has been left behind in favor of more subtle marketing strategy – content marketing. More and more company owners are turning to content marketing as an efficient tool to get their clients’ attention and you should follow in their footsteps. Internet users won’t give you their undivided attention unless you give them a reason, and one of the most efficient ways to get and keep their attention is by posting high-quality content relevant to their needs. By regularly posting interesting anecdotes, most recent news from the business world, and texts that provide solutions to your clients’ problem, not only will you keep their attention, but you will also ensure that they visit your website again.
The “About Us” Section
Since you’re new in the business world, you need to clearly communicate the objectives and value proposition of your company. You can devote either an entire section of your website to this type of information, or you can include an explainer video at the top of your homepage. An explainer video is much more engaging than a text and it takes less time, so you can opt for a video even if you go with a separate “About Us” section. Not only will you attract your clients’ attention, but you will also show that you’re innovative and creative.
Call to Action
Often a single click button stands between failure and success, and in this case, it’s the call-to-action button. Therefore, your CTA needs to be powerful and well-designed; otherwise, your clients will just skip over it as if it didn’t exist. When it comes to design, it needs to stand out from the rest of the page in order to catch your customers’ attention – colors such as green and red are often used for such purposes. You also need to motivate the target audience to click the CTA button by showing them what they will get if they do.
There’s no point in investing a fortune in designing a highly artistic website if your customers end up confused and can’t even properly navigate the bars. You can take a look at this Sydney based web design company as a great example of how simplicity can do wonders. Each navigation bar is clearly labeled and easy to use and find, thus ensuring the maximum website usability.
Your website represents your company and its values, so make sure to take some time to properly design it. After all, if Internet users who are bombarded with plenty of information decide to visit your page, then you need to give them a reason to stay.
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