The Psychology of Colour in Branding [Infographic]

For marketers and retailers, shopping is the art of persuasion. Colour is a form of nonverbal communication. Many believe that colour is not a static energy – each colour has a specific meaning depending where you are in the world. However, studies have highlighted that colour conveys many different feelings in customers. From psychologists’ theory on colour to market research conducted by business professionals, the folks over at M2 On Hold made the infographic below that looks at how colour affects us and how you can use colour to help your business.

When marketing new products it is crucial to consider that consumers place visual appearance and colour above other factors such as sound, smell and texture. Some of the top brands in the world have utilised colour psychology when developing their brand and by implementing this into their business, they have been able to resonate the right message with their target audience. Let’s take a look at the psychology of colour and how designers and marketing professionals can use this in their business strategy.

Ever thought which brand logos appeal to you most? Did that depend on the colour of the logo? Let us know in your comments below. Share this awesome infographic with your friends. If you have an infographic which you might want us to publish, just submit here.

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Jeremy

Business Analyst and Local Business Marketer. Practical Brand Advisor. Co-founder & Admin at The Local Brand. Writes about marketing and investment. Motorcycle enthusiast and likes to travel.