7 Instagram Features & Highlights Your Business Can’t Miss In 2016

5) Untagging Photos

It is great to have fans liking and targeting your brand. However, keep in mind that quality must rule over quantity. Most of the tagged Instagram pictures will have images from users whom you don’t want to be related or associated with.

To have control over your brand and its image, try to untag yourself from spam-like or unprofessional pictures. Try to make sure that Instagram photos are tagged which brings value and is appropriate for your business. Ideally, your target audience must be reflected as users in those tagged pictures.

6) Managing Filters

There are about 40 unique Instagram filters and you are bestowed with the option to make the content look attractive and best. But as a business, you would require your content to have the similar stylistic features among all the images and videos.

Now if you have more than a single person managing your Instagram account, then it can be tough to continue your style throughout the entire content. Luckily, you can manage the filters that you like by choosing the gear icon that is present at the end of the filter list.

Now it is a very good idea to ask a seasoned or your favorite Instagrammer or even your firm’s design team to select the best filter for you. Try to avoid thinking hard on this subject. Instead, you need to choose filters that match the identity and voice of your brand.

7) Rectifying Photo Map Locations

By tagging locations of each of your posts, your photo will automatically get added to search databases, which is the bank of pictures for tagged locations. Here, you don’t need to post from a specific location to tag the required location.

Try to be creative and use the geotagging feature as and when possible. For example, your office might be in New York, but if you are uploading a post about the Taj Mahal, geotag the picture, Agra, India. Keep in mind that people can know about your business account and brands even if you are halfway across the globe.

Another great feature of the geotagging tool is that you can add locations to your old photos. You can even update the ones having misplaced drop pins, especially when they were posted the first time.

Wrapping Up

Since all these updates and changes are occurring on Instagram, it is time to remain on your toes, especially if you are a social media marketer. Try to make sure that you are on top of the latest Instagram features and trends which could assist your business on social media and develop your brand.

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Sandra Christie

Writer at iDigicNet

Sandra Christie, a writer for @iDigicNet, has several published articles about social media that talk about general improvement of your social feed, and get more brand presence using it.