What generational group is driving big changes to virtually every aspect of our lives? It’s Millennials, that often-studied group of people born after 1980. They’re culturally and ethnically diverse, they have shorter attention spans than goldfish, and they form almost a quarter of the U.S. population. And while they’re much to differentiate them, there are…
Much of the brand marketing landscape today centers around consumer perception. Gone are the days when blatant advertising alone did the trick and people flocked to buy the latest novelty to please themselves. Actually, there is very little novelty factor left in products and services. Competition is both severe and simultaneous. The core aspect of…
If you’re looking for ways to generate some buzz about your business and increase your bottom line, it may be time for some promotional marketing. A contest, game or giveaway can go a long way toward generating brand enthusiasts and increasing your bottom line. They’re also a great way to combine your online and offline…
