Owning a great watch is probably not the same in 21st century as it was in the 20th but still some watches capture your imagination when you see them on someone’s wrist. What is so special about an elegantly designed and beautifully crafted watch that makes you jealous? You may own half a dozen watches,…
Your brand image is what distinguishes you from the competition on several grounds and helps you build a company name, goodwill, trust and reliability with customers. This point can be clearly highlighted with the example of the leading soft drink company, Coca-Cola. According to an article on designcouncil.org, a survey done in 2007 showed that…
Android, as an operating system primarily developed for smartphones is based on Linux kernel and developed by Google. Currently, android is the most popular OS used globally and as of June 2014, the Google Play store (android apps) has over 1.5 million applications and over 1 billion downloads. The journey for Android started in October…
The packaging industry was once greatly dependent on plastic goods and sheets. However, with environmental issues and norms getting severe with each passing day, many companies are now shifting to more Eco-friendly options. The use of cardboard boxes and sheets are becoming very common. Once the cardboard boxes are filled up, they are fastened tightly…
Marketing is a cruel, cruel discipline, young marketers are trained to become sharks from the very start. It is hardwired in them that if they do not keep moving forward, they will drown. Marketing could be an entrepreneur’s worst nightmare, I know many good people with good ideas who are bad at marketing. With all…
The world of packaging has undergone so many changes in recent years. Companies are constantly trying to improve their packaging services. Recycling plays a crucial role in almost every industry. Today people are aware of the advantages of recycling but still most of them know nothing about the recycling process. One of the most important…
Cars are not exactly a cheap luxury to have, although most of the time they are a necessity so it is understandable that people feel the need to take care of their car. For some of us they are handy for getting around, and for some, such as cab drivers or couriers, they are…
Packaging of your goods is necessary to avoid any wear and tear. Often you buy products wrapped in beautiful packages and you notice some symbols on their packaging but have you ever tried to figure out the meaning behind these symbols? Well this infographic will give you an idea about the popular packaging symbols and…
Great customer service is key for retaining your clients and maximizing profits. It doesn’t matter if you do business face to face, or through ecommerce, getting the customer service basics correct will bring buyers back again and again. Differentiate Yourself from the Competition These days, marketing savvy companies are using exceptional or unique customer service…
In industry speak, when a brand releases a product that departs from their usual product line, this is known as ‘brand extension.’ Entrepreneur Richard Brandon is perhaps the master of brand extension, with Virgin encompassing everything from air travel (very successful) to bridal fashion (not so successful). Clearly, brand extension can be very powerful when…
Here is an infographic submitted to us by DOOH Limited, which is a leading manufacturer of LCD enclosures for digital signages. Let’s take a look at out of home advertising’s one of the biggest emerging tool – The Digital Signage and where does it stand in 2014. Electronic advertising hardware has changed a lot during…
Building your brand online is the best way to have a multitude of customers at your fingertips. But some businesses overlook the importance of having a cohesive brand online and off. If someone were to access your website while standing in your main office, would they be able to sense continuity between the two? Here…
Marketing is becoming more personalised. Brands have begun to understand the importance of brand humanization. A key aspect of brands interacting with consumers is PR. Brand Events are essential for your company and to design a good brand event is more valuable than spending millions on traditional advertising. As brands are seeking to develop experiences…
Smart companies have been utilising innovative and exciting packaging as part of their consumer product experience for a long time now, but recent developments in commercially accessible technology mean that things are about to get very interesting. Many of us will know the giddy excitement that comes when we are eagerly tearing at the packaging…
Many of us have stayed in motels or even large resort suites across the nation for numerous reasons, most commonly because we travelers become weary from driving hundreds of miles and want to sleep. Therefore, our choice of hotels becomes the next possible stop that has an affordable hotel nearby which is easily accessible via…
As you approach the behemoth that is your local supermarket, grab a trolley, and look up your list on your phone, do you ever wonder why you never stick to that list? It’s not a sign of weakness; supermarkets are specifically designed to squeeze as much money out of you as possible, and uses a…
For any business, large or small, a good public relations strategy can be the key to success. Not only will this help to build exposure for your brand and bring in new leads but it will also give you a valuable route via which to combat any criticism or impending disasters. PR acts as a…
Any business that wants long-term growth needs to treat its customers with the highest level of respect. This does not necessarily mean that the “customer is always right” mantra comes into play here. Instead, your customer base simply needs to feel that you care about their well being. The problem here is that many businesses…
Roller banners are versatile tools for any business that exhibits or wants to market products and services at a given point. But, before you spend your money take a few moments to reflect on what it is you want your roller banner to do, where you are placing it and the budget you have to…
Many would have heard the recent dispute regarding the trademark for `I AM’, between singers Will.I.Am and Pharell. The two singers are at war over the copyright use of the phrase ‘I AM’. It is thought that the singer Pharell Williams has used `I AM’ when its’ use has been restricted by a registered trademark…
Holographic projection technology is rapidly advancing and there are countless entrepreneurs that are conceptualising new applications for this novel technology. In fact, industry projections indicate that Hologram technologies have an estimated market value of between 500 million to 1 Billion Dollars in the first 18 months – and that’s only the beginning. And so starts…
Image by: Will Brown It may sound slightly ridiculous, but the packaging that the products we buy are presented in is a major determining factor in why we buy them. We may think that this is untrue and that we buy the products because we like them and are only exercising our own free will,…
Companies spend millions of dollars designing a branding that is led by a logo they hope you are going to instantly acknowledge and understand. Where you, as a customer, fail to recognize a logo or branding, the opportunity for a sale may have disappeared within seconds. Unfortunately, every company is in direct competition with everyone…
Custom T-shirt printing has been used by organizations for decades. Church organizations, businesses, fire departments and other organizations that wish to identify the members of their group with custom T-shirt branding have utilized this for years. However, the methods that we use today are much different from those that were used to create custom T-shirts…
Giving out corporate gifts to your employees, clients and customers shows how much you appreciate having them as a part of your business when you expand and grow operations. These gifts can range from a variety of products such as cigar holders, wine coolers, tablet cases, personal organizers, cakes and a multitude of other items….
