In the fast-paced world of engineering, research and innovation are fundamental to driving technological progress and solving global challenges. As the backbone of this advancement, engineering journal publishers play a crucial role in disseminating cutting-edge research, fostering collaboration, and creating platforms for scholars and professionals to share knowledge. Whether it’s the development of new materials,…
Deep fakes are here and they are wreaking havoc on the social media as the faces, voices and mannerisms of well-known personalities are used in unauthorized deep fake videos for creating buzz. It’s a dangerous trend and we are seemingly helpless in dealing with it. A few months ago the famous Hollywood Actor Tom Hanks…
Microservices is a term that every Python developer comes across every once in a while. It provides a great base to help you build mobile applications. Microservices help you break down large applications into several applications, each with a different service or functionality. If you are thinking about implementing microservices with FastAPI in Python, you’re…
Influencers are people who have a large following on social media and who are able to influence the opinions and behaviours of their followers. They can be celebrities, athletes, musicians, or even everyday people who have built up a large following through their posts. There is no doubt that influencers have the power to influence…
Cooperative retail chains are a popular retailing model around the world. They are owned and managed by their members, who are also the customers of the stores. Members invest in the store and receive benefits in return, such as discounts and profit-sharing. These chains operate on a democratic basis, with members having a say in…
Small and medium businesses often can’t afford the kind of creative agencies which big companies hire to make their products and services look slick. This often leads to an inferiority complex and the SMBs face a lot of difficulty in positioning themselves outside of local markets. Thankfully with practically unlimited resources available due to cloud…
Mister Softee is one of the most iconic ice cream brands in the United States, with its distinctive blue and white color scheme, cursive lettering, and bow tie-clad ice cream cone mascot. But what many people don’t know is that Mister Softee’s success led to the creation of a rival brand, New York Ice Cream,…
In a country with over 1.3 billion people, it’s no surprise that the FMCG industry in India is booming. According to a report by Nielsen, the Indian FMCG sector is currently worth US$49.8 billion and is expected to grow at a rate of 11.2% annually to reach US$74 billion by 2021. While multinational brands like…
Its been 7 years since The Local Brand was launched and we started writing about small businesses and local brands which deserve to be brought into the spotlight. We have a section on our website which allows our readers to submit their nominations for the best local brand they can think of. Over the years…
Everyone loves candies no matter where they live or how old they are. Aside from certain health conditions that may prohibit you from having candies, there are very few reasons to avoid them. Although candies are found in very diverse forms around the world, it is impossible to ignore American versions of candies which in…
In modern age of transportation, air travel is a highly sought after service and the airline brands are the top dogs of business. Quite naturally it brings a lot of competition to the industry and it is true that operating an airline is not a job for the weak hearted businessman. Well, airline brands may…
Freshii – Freshii (Originally called Lettuce Eatery) is a Canadian fast food franchise and was founded in 2005 by Matthew Corrin. They serve meals which are prepared with different types of meats and toppings and even with frozen yogurt, wraps, Soups, burritos and salads. They has expanded to 88 stores in 8 countries covering 35 cities…
Milkman doing the rounds every morning is a part of culture everywhere. What would we do without milk? Well, that is not intended to offend the lactose intolerant but simply an observation. Dairy farming and milk products are one of the largest businesses over the world. Milk and the products made out of it occupy…
When it comes to picking a book for reading, we often encounter an endless list of similar sounding titles on the same topic. However, not all business and marketing related books succeed in delivering the right level of knowledge and information that you are seeking. Especially in the branding and social media related categories we…
Hot Licks Homemade Ice-Cream (Alaska) Hot Licks Homemade Ice Cream opened in 1986, and it was first ice cream and café shop. Soon afterwards the owners stopped serving food and focused exclusively on ice cream products. They can provide many unique ice- cream products such as “The Aurora Borealis” which is a vanilla ice cream…
