November 20, 2024
Headlines

TLB Featured

The matter of personality rights in world of deep fakes

TLB bureau07 mins

Deep fakes are here and they are wreaking havoc on the social media as the faces, voices and mannerisms of well-known personalities are used in unauthorized deep fake videos for creating buzz. It’s a dangerous trend and we are seemingly helpless in dealing with it. A few months ago the famous Hollywood Actor Tom Hanks…

Read More

Implementing Microservices With FastAPI In Python

TLB bureau011 mins

Microservices is a term that every Python developer comes across every once in a while. It provides a great base to help you build mobile applications. Microservices help you break down large applications into several applications, each with a different service or functionality. If you are thinking about implementing microservices with FastAPI in Python, you’re…

Read More

Inside influencer marketing – why global brands are increasingly relying on influencers

Anamika Bhattacharya012 mins

Influencers are people who have a large following on social media and who are able to influence the opinions and behaviours of their followers. They can be celebrities, athletes, musicians, or even everyday people who have built up a large following through their posts. There is no doubt that influencers have the power to influence…

Read More

SMBs should leverage these AI powered applications

TLB bureau07 mins

Small and medium businesses often can’t afford the kind of creative agencies which big companies hire to make their products and services look slick. This often leads to an inferiority complex and the SMBs face a lot of difficulty in positioning themselves outside of local markets. Thankfully with practically unlimited resources available due to cloud…

Read More

The story of bitter rivalry between New York’s iconic ice-cream brands and similar cases

TLB bureau09 mins

Mister Softee is one of the most iconic ice cream brands in the United States, with its distinctive blue and white color scheme, cursive lettering, and bow tie-clad ice cream cone mascot. But what many people don’t know is that Mister Softee’s success led to the creation of a rival brand, New York Ice Cream,…

Read More

10 strongest FMCG local brands from India

Anamika Bhattacharya016 mins

In a country with over 1.3 billion people, it’s no surprise that the FMCG industry in India is booming. According to a report by Nielsen, the Indian FMCG sector is currently worth US$49.8 billion and is expected to grow at a rate of 11.2% annually to reach US$74 billion by 2021. While multinational brands like…

Read More

10 Local Brands Nominated by Our Readers

TLB bureau02 mins

Its been 7 years since The Local Brand was launched and we started writing about small businesses and local brands which deserve to be brought into the spotlight. We have a section on our website which allows our readers to submit their nominations for the best local brand they can think of. Over the years…

Read More
Glico Pocky

10 Local Candy Brands Across The World That We Think Are Awesome

TLB bureau015 mins

Everyone loves candies no matter where they live or how old they are. Aside from certain health conditions that may prohibit you from having candies, there are very few reasons to avoid them. Although candies are found in very diverse forms around the world, it is impossible to ignore American versions of candies which in…

Read More
Chop't

5 Local Fast Food Franchises In US That Are Doing Things Differently

TLB bureau06 mins

Freshii – Freshii (Originally called Lettuce Eatery) is a Canadian fast food franchise and was founded in 2005 by Matthew Corrin. They serve meals which are prepared with different types of meats and toppings and even with frozen yogurt, wraps, Soups, burritos and salads. They has expanded to 88 stores in 8 countries covering 35 cities…

Read More
Most Interesting Dairy Companies Across The World

5 Most Interesting Local Dairy Brands Across The World

TLB bureau09 mins

Milkman doing the rounds every morning is a part of culture everywhere. What would we do without milk? Well, that is not intended to offend the lactose intolerant but simply an observation. Dairy farming and milk products are one of the largest businesses over the world. Milk and the products made out of it occupy…

Read More
ebook summer reading list

10 Books On Branding And Social Selling That You Must Have On Your Kindle Summer Reading List

TLB bureau015 mins

When it comes to picking a book for reading, we often encounter an endless list of similar sounding titles on the same topic. However, not all business and marketing related books succeed in delivering the right level of knowledge and information that you are seeking. Especially in the branding and social media related categories we…

Read More