As one of the most influential media nowadays, the Internet plays a major role in branding. Today, even the smaller companies can have their voices heard online and establish themselves as the leading brands in their respective industries. All this, of course, starts with carefully planned online marketing strategies, whereupon a company’s website is its most important tools. Therefore, any form of online expansion will have a lot to do with the way the target visitors see a company’s website. The infographic below outlines some of the most important facts on online users’ behavior in relation to website experience and demonstrates how it can affect the overall perception of the brand. Marketers and web designers should thus focus on optimizing for excellent user experience and avoid adding elements that could potentially trigger negative user experience. Only a well-performing and informative website is a path to visitors’ satisfaction and, therefore, their positive perception of the brand.
Infographic Source: Website Experience and Brand Protection Crucial
