Quick Commerce War: How the innate urge for ordering from home turned into the most intense brand battle of the generation
If you are from India, or have stayed in India, you would know how serious the home delivery business in India is. In a highly populated country, with severe traffic congestion in urban cities, the ‘Dark Store’ model which claims to deliver anything and everything from fast food, groceries, stationary, fashion, to footwear, toys and…