Packaging is the visual layer of branding that is both aesthetic as well as functional. Customers of any product take lot of image cues from the packaging and in many cases even a good product might loose customers due to poor packaging. Of course packaging plays its part in the overall brand experience but it…
Image by Marc Faladeau There is nothing more frustrating to a customer that receiving an item to find, they can’t get to it. It’s firmly within their grasp, but they just can’t get through the packaging without trapping their fingers or having to hack at it with another pair of ill-fated scissors. Not ideal. Should…
Packaging machinery has become a very important piece of equipment for many businesses, as they can dramatically cut the time of packaging materials, ready for them to be shipped off to their destination. Carton Sealers and erectors are very important, even though they are what people would class as secondary packaging. Primary packaging is the…
