The Local Brand®

4 Franchising Mistakes Made By Business Owners

Marty Huggins11 years ago1 year ago06 mins

The past 10 years have been a great time for franchises. Due to the economic downturn that began in the early 2000s, franchises saw a boom caused by a lack of direct competition and even reduction in competition for employees. The simple fact is that franchises make up around 14 percent of our entire national…

How Wines Are Evaluated: All You Need To Know About Wine Ratings

Marty Huggins11 years ago1 year ago08 mins

Thanks to our education system, we are so accustomed to grades and evaluations. Naturally, the higher the score the closer you are to 100% and the better your performance. It goes without saying that this evaluation scheme is built naturally into our system much like how a beautiful day is one with the sun shining….

6 Ways Fitness Centers Can Use Custom Metal Signs

Marty Huggins11 years ago1 year ago06 mins

Custom metal signs fit in perfectly with running a retail establishment like a fitness center. Signs can improve brand awareness, product identification, and overall profitability. Using this marketing and protection tools effectively in the manners below can improve a center’s overall success. 1. As point of purchase sites Many fitness centers sell a variety of…

Effective Marketing In The Modern Retail Environment

Marty Huggins12 years ago1 year ago05 mins

Putting your best foot forward in the retail environment can help your company boost its visibility and increase sales for your products. Your marketing strategy should encompass a wide array of activities that include the following: • Traditional and Internet advertising campaigns • Product packaging • Retail product placement By creating an integrated approach to…

Evolution Of Vending Machine Industry

Marty Huggins12 years ago1 year ago06 mins

It’s the age of the machine. It’s the era of sleek and compact. Look around you – everything we use today is mechanical and gadget-based. Everything is now available in a sleek and compact version. It’s a world of instant gratification. We are so accustomed to being able to access whatever we want, whenever we…

Brand Development

Adieu to Brands: The ‘Brand’ as we knew it might be long gone

Marty Huggins12 years ago1 year ago26 mins

So long mighty logo. The identifier of great brands, the curves and the lines, the Colours and the Shades. no longer defines a brand. The brand is in words now. A brand is no longer a King sitting on a throne of untouchable heights. In fact a brand is now a commoner, a friend instead….

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Gourmet Pet Food takes on Premium Branding with distinct Visual Styling, Packaging and Outdoor Branding

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Branding

4 Franchising Mistakes Made By Business Owners

How Wines Are Evaluated: All You Need To Know About Wine Ratings

6 Ways Fitness Centers Can Use Custom Metal Signs

Effective Marketing In The Modern Retail Environment

Evolution Of Vending Machine Industry

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