Supermarket retailers are developing their own seller brands which are competing with product brands.

Wholesale VS Retail: What’s The Difference? How the Emergence of Drop Shipping & Other Business Models is Affecting them Both?

Traditionally, wholesalers sold to businesses and retailers sold to end customers. Now, those boundaries are becoming somewhat blurred. Some wholesalers are opening up to consumers. Some retailers are becoming more like wholesalers. In general, however, wholesalers still tend to sell in larger quantities and at a lower cost than retailers. This leads to major differences…

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