Custom Corporate Apparel: The First Step to Better Branding

Your brand image is what distinguishes you from the competition on several grounds and helps you build a company name, goodwill, trust and reliability with customers. This point can be clearly highlighted with the example of the leading soft drink company, Coca-Cola. According to an article on designcouncil.org, a survey done in 2007 showed that the brand equity of Coca-Cola was valued close to US $65.3 billion. Although it is just a soft drink, Coca-Cola the drink is eclipsed by the sheer might of the global brand name that Coca-Cola the company has established over the years. This phenomenon has come about solely due to smart branding and strategic marketing by the company. A similar ploy for aspiring organizations to establish their brand name and increase brand visibility is by getting custom corporate apparel. By contacting a trusted company that specializes in custom corporate apparel, you can easily take the first step to enhancing your company brand name and strengthening recall value in the minds of your target market. However, there are several things you need to consider at the time of ordering your custom company apparel.

Tips for Choosing the Artwork for Custom Apparel

Here are some essential things that you should consider before you place your order for custom company apparel:

Have a great design in hand: It is best to have the design of the artwork in mind before placing an order. You should have a readymade logo that you can send to the company that will create the apparel. In case you are unsure of what artwork and design to choose, most branding companies have artists who will be willing to help you come up with a specific design. Be clear in explaining the brand image you want to convey and what your company specializes in to get the best results.
Color matters: Choosing the right colors for your apparel and the designs can either make or break the entire initiative. Bright colored artwork or background can help increase your company’s visibility. Go for colors that naturally complement each other for your design or logo to pop out.
Insist on quality: If you go for substandard quality in your corporate apparel, it will convey a lack of seriousness and general disregard for quality services to potential customers.
Stay in budget: While good quality is a must, make sure not to overdo it. Stay within a budget, since most apparel printers are ready to offer services at competitive prices.

Do not forget to create a personal and consistent style for all custom corporate apparel so that there is uniformity and harmony across all your branding initiatives.

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Duane Watlington

President at Active Imprints

Duane Watlington is the President/CEO of Active Imprints, a branded merchandise agency in New Jersey. Duane has more than 30 years of experience in serving the promotional and branding needs of clients.