In the last two years, artificial intelligence has transformed from a behind-the-scenes helper to the centerpiece of creative industries. What began with text-based chatbots has now extended into visual storytelling – AI can generate entire images, videos, and even cinematic experiences with just a few lines of text as input. While big players like Google’s…
When we talk about startups taking on industry giants, the narrative often leans toward disruption; the classic David versus Goliath story. But in reality, most new-age businesses aren’t rewriting the rulebook with groundbreaking inventions. Instead, they’re playing a sharper, faster game of execution. While truly innovative products can create entirely new categories (think smartphones or…
For decades, the global aviation industry has been dominated by a duopoly—Boeing and Airbus—delivering giant, expensive, slow-to-manufacture aircraft to a small circle of airlines operating under high costs and tight margins. These legacy aircraft, while marvels of engineering, require immense resources to build, operate, and maintain. The result is an inflexible aviation model, heavily dependent…
In a shocking shift that’s left long-time enthusiasts reeling, Jaguar unveiled a major brand overhaul in November 2024 — a change that seems to have roared in with more confusion than clarity. The luxury automaker, synonymous with British elegance and feral sophistication, has shed its iconic leaping cat logo in favor of a minimalist, Gen…
Google’s recent unveiling of Veo (VEO3), its most advanced generative video model to date, marks a seismic shift in the landscape of digital content creation. Capable of generating high-definition, photorealistic, and stylistically nuanced videos from text prompts, VEO3 is not just a technical marvel—it’s a herald of a new creative era. But as with all…
Rebranding is a complex and strategic process that carries significant risks and rewards. When the Russian division of a global leader in premium lubricants, FUCHS OIL, decided to undergo a full-scale rebranding, it was a monumental decision aimed at revitalizing its identity while preserving the brand equity built over decades. Executed by the renowned branding…
Over time, more and more people have become conscious of their impact on the environment and as such they have shifted their focus towards environmentally friendly products when it comes to packaging especially in the food industry. Another new concept in use now is the use of bagasse containers. These containers are made from bagasse,…
When it comes to running a business, signage can be a big part of improving your visibility, but does it really help to drive sales? In this article, Malcom Judson from Judson Signs takes a look at the ways in which different types of businesses can make use of signage to not just make their shop fronts…
Microservices is a term that every Python developer comes across every once in a while. It provides a great base to help you build mobile applications. Microservices help you break down large applications into several applications, each with a different service or functionality. If you are thinking about implementing microservices with FastAPI in Python, you’re…
When you open a shop, you need to consider what you will sell and where it will be, but one crucial element of your planning needs to be the layout of your store. Once a customer sets foot through your doors, you need to carefully consider what their experience will be, how they will find…
OCEANIS has become a center of attraction of residents of Nizhny Novgorod and neighboring regions due to retail-branding of TRC, becoming a project of regional scale without analogues. OCEANIS is a unique retail project that offers a completely new experience for its visitors, combining shopping, entertainment and a wide range of services in a modern,…
How to create a drinking water brand based on the concept of health care, environmental consciousness and mindful consumption. Here’s a step-by-step guide for developing an eco-friendly packaging using a unique case study. ‘WATERFUL’ is the first Russian spring water brand, carefully crafted with a focus on health and the environment. Its main feature is…
BRANDEXPRT agency has developed the eco-brand BIOLIO. The project included the creation of a vibrant and memorable brand name that clearly reflects the brand’s concept, as well as a visual communication strategy: logo and corporate identity, packaging design, and labels. BIOLIO is a Russian manufacturer of environmentally friendly products, including natural oils and a unique…
Taste often bring people together | Photo by Darya Sannikova from Pexels Obviously, at the most fundamental level, restaurants serve food to customers. Customers eat out at restaurants for a variety of reasons, including satisfying a craving for a particular dish, avoiding the bothersome task of cooking for themselves, or dining while visiting from out…
While the plain white tee is an acknowledged fashion classic, many people love printed t-shirts. Also, many organisations use them as part of their uniforms and/or as merchandise. That means there is always demand for high-quality t-shirt printing. We at YES Group, have over two decades of experience in the area of custom equipment used…
There was once a time when businesses could hand out promotional products without much thought. Pens, keychains, table top items and novelty stuff. Anything worked. Those times, however, are well and truly over. Now, promotional items will only have a meaningful impact if they align with consumers’ values as well as their needs/wants. I am…
When you run a beauty salon, the style of it is a big deal. The décor, the branding and the way you present your business is crucial to the look and feel of the place and the clientele that you want to attract. A big part of this image is the uniform that you choose,…
Clutter is a challenge for just about everyone both in the home and in the workplace. In both cases, it can negatively impact a person’s state of mind as well as their ability to function effectively. Fortunately, clutter tends to be caused by a lack of organization rather than a lack of space. This means…
The right packaging for any product maximizes protection, usability and consumer appeal while minimizing materials (and hence weight and cost). This means that choosing the right packaging can do a lot to help sell your product. With that in mind, here are some tips to help. Start by setting a budget Realistically, your initial budget…
Office signage is essentially functional décor. It conveys information about the company behind it and also helps to attract customers. In fact, it may even help to attract employees. Here are three points you should consider when transforming your workplace with office signage. What areas need signage? You’re generally going to need at least two…
Cereals are an important part of our breakfast. In our busy everyday life, there is just not much time to spend on a lot of things, breakfast included. Therefore, cereals can help us in managing time and also catering to all our nutritional as well as taste requirements. This food item is greatly loved by…
As you will look around in the market, you will be finding different fields and industries in which the use of custom boxes has been extremely in demand. You can have them purchase in different types and designs to pick the one which suits according to product dimensions. No doubt that the use of custom boxes packaging…
As the old saying goes, you never get a second chance to make a first impression. That’s why humans “dress to impress” and it’s also why astute manufacturers take great care with their product packaging. Just like with human clothes, packing is one part practicality and one part emotional expression. The practical aspects of packaging…
Its been 7 years since The Local Brand was launched and we started writing about small businesses and local brands which deserve to be brought into the spotlight. We have a section on our website which allows our readers to submit their nominations for the best local brand they can think of. Over the years…
Metal buildings seem new because of the advanced features and are considered as modern buildings. However, steel structures have been used for decades to construct amazing skyscrapers. Metal buildings are mostly made of steel, and steel has maximum strength and durability than other construction materials. Steel has been an essential construction material for building types…
