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How Marketing Trends Are Changing The Signage Industry

Signage design and evolution of signages

Signage is an advertising platform that relies on visual graphics to display information to an audience of any kind. Signage is an ancient advertising method used since as early as pre medieval times and it still continues to play a massive and evolving part in advertising today. In the case of mobile and digital signage, these visual graphics can be created from neon tubes, LED lights, ordinary lighting and more recently from high resolution interactive visual screen displays Let’s examine how signage in general but more specifically electronic signage have both evolved to meet the demands of more modern marketing trends.

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