Starting off our series of Local Brand features, we are publishing a brand report on a pet care brand that has served the community for over 29 years. Dogs and cats owners in and around Cambridge would recognize this pet store for its exceptional service quality and natural pet food selection. Scampers is a unique…
Flagship stores show a brand at the top of its game, a concentrated version of everything a company represents inside an exclusive (and often very expensive!) space. The most curious part of flagship stores is that many of them aren’t under pressure to make a huge amount of profit. These stores instead exist to communicate…
The global marketplace has never been more competitive than it is today. Therefore, it is more important than ever before for businesses to maximize the potential of their packaging. We take a look at some critical consumer packaging trends that every business should be aware of. Consumer Trends 1. Cost-effective Shopping Global economic uncertainty is…
As you approach the behemoth that is your local supermarket, grab a trolley, and look up your list on your phone, do you ever wonder why you never stick to that list? It’s not a sign of weakness; supermarkets are specifically designed to squeeze as much money out of you as possible, and uses a…
