The episode of Kitchen Nightmares with the Arizona based restaurant Amy’s Baking Company turned out to be a real nightmare both on and off the screen. While I sat there watching the situation quickly escalate on Social Media, I didn’t laugh. In fact I was shocked to see the audacity of the owners of the…
So long mighty logo. The identifier of great brands, the curves and the lines, the Colours and the Shades. no longer defines a brand. The brand is in words now. A brand is no longer a King sitting on a throne of untouchable heights. In fact a brand is now a commoner, a friend instead….
What goes on in the mind of an entrepreneur when he or she is deciding whether or not to set foot in the world of uncertainty? Where does the courage to start a venture come from? Is it the availability of a certain capital which provokes someone to see an alternative path? Is it the…
