OCEANIS: A Regional Retail Project

OCEANIS has become a center of attraction of residents of Nizhny Novgorod and neighboring regions due to retail-branding of TRC, becoming a project of regional scale without analogues.

OCEANIS is a unique retail project that offers a completely new experience for its visitors, combining shopping, entertainment and a wide range of services in a modern, convenient format. The four levels of space of the TRC covers an area of 100,000 square meters and includes a huge shopping center, the second largest water park in Russia, a fitness club and a luxury thermal complex.
OCEANIS aims to create a unique environment where visitors will enjoy spending their free time shopping, enjoying all the possibilities of modern entertainment and recreation.

For the full and successful development of such a large-scale project it became necessary to develop a strategy of positioning and creation of an integrated visual system that will unite the four main directions of OCEANIS, integrating into all channels of communication of the brand.

Brandexpert (Liberty Island) has successfully carried out complex work on creation of retail brand OCEANIS. During this process a unique identity, detailed brand book and effective design of promotional materials were developed.

Through careful analysis and research, key elements reflecting the uniqueness of each OCEANIS direction have been identified and a strategy developed that will help to optimally position the brand’s offerings.

Integrated visual system includes logo, corporate identity and other design elements that work synergistically and create a single, recognizable brand image. This visual system is used on all platforms and channels of communication with customers, which ensures consistency and continuity of communication, enhancing the recognition and attractiveness of the OCEANIS brand.

BRANDEXPERT or OCEANIS are represented by the author of this article and are not endorsed by or affiliated to The Local Brand® in any way. All images are provided by the author.