The Local Brand®

The Importance of Psychology in Packaging

Peter Scully4 years ago4 years ago06 mins

As the old saying goes, you never get a second chance to make a first impression. That’s why humans “dress to impress” and it’s also why astute manufacturers take great care with their product packaging. Just like with human clothes, packing is one part practicality and one part emotional expression. The practical aspects of packaging…

How vape and e-cigarette branding and packaging has evolved around the world

Peter Scully5 years ago5 years ago05 mins

Like all new industries the e-cigarette industry has had to go through a development process before reaching maturity. Possibly the most obvious sign of this is the way vape/e-cigarette packaging has changed across the world and over the course of time. From maximum visibility to maximum transparency When e-cigarettes were first launched, they had to…

How offline and online marketing can worth together to increase brand awareness

Peter Scully5 years ago5 years ago06 mins

Even though the world is going digital, there is not only a continued place for offline marketing, there’s a strong case for arguing that it’s more important than ever, particularly for smaller companies with tight marketing budgets. The reason for this is that cyberspace may be vast but it is also both crowded and potentially…

How branded workwear can benefit your business

Peter Scully6 years ago5 years ago05 mins

Branded workwear presents a consistent, trustworthy and positive image that is essential for businesses to continue to grow and prosper. With traditional advertising becoming more difficult, the growing market for branded workwear is fast becoming one of the most beneficial enterprise phenomenons for companies nationwide. But why? Brand exposure Brand exposure is paramount to a…

Brand Recognition and the Importance of Digital Signage

Peter Scully6 years ago5 years ago08 mins

Digital signage is an extremely effective tool when boosting sales, engaging an audience, and increasing traffic but the overriding key feature here is its ability to increase brand recognition. Brand recognition is crucial to the success of any business. Adopting digital signage into your marketing campaign is a great way to achieve the results you…

Tips on marketing your business successfully at a trade show

Peter Scully6 years ago5 years ago06 mins

For those new to trade shows, preparing for your first one may feel a bit like preparing for an exam. Even if you’re used to chatting to people on social media, face-to-face interaction is always rather different. The good news is that trade shows are totally different from exams; they’re usually very relaxed and friendly….

Top Tips to consider when Archiving Business Documents

Peter Scully7 years ago5 years ago06 mins

Document management is an essential part of the running of any business, and a big part of this is the archiving of your documents. There are a whole host of different risks associated with poor document management, so getting your document archiving in check is important to achieve efficient running of your business. With this…

The Role of Packaging in Marketing Your Business

Peter Scully7 years ago5 years ago07 mins

Packaging is very important to consumers, and it can really make a difference to them as a customer to your business. Product packaging comes in all shapes and sizes, and is a very important part of the process of selling your products, with colours and text being able to appeal to customers as soon as…

How to Buy the Right Baby Toys to Encourage your Baby’s Development

Peter Scully7 years ago5 years ago06 mins

Babies love toys and there is no shortage of choice when it comes to buying them, but the range of choice and age-labelling can cause confusion to outright bewilderment, for example parents of larger babies might find themselves wondering if they should buy toys for older babies and vice versa. It’s important to understand that…

Online Divorce System being introduced in England and Wales

New Online Divorce System Piloted in England and Wales

Peter Scully7 years ago5 years ago05 mins

Divorce is one of the toughest things most people go through in their lives, but the governments new online divorce system may help to take some of the sting out of it. Currently, any legal marriage can be brought to an end through divorce, however, this can often be a long and painful process. Whilst…

Real estate lands and property valuation

Buy-to-let Landlords: Things to consider for 2018

Peter Scully7 years ago5 years ago08 mins

The buy-to-let property market is ever changing and so keeping ahead of the game and being aware of changes is very important for landlords going into the New Year. Changes expected within the near future are sure to reshape the current market, and so our useful pointers will really help landlords to be aware of…

Using Digital Signage Technology to Promote Christmas

Peter Scully7 years ago5 years ago012 mins

Digital signage screens are a very effective way of marketing and advertising to potential customers during the festive period, giving shoppers an enjoyable experience and promoting your business, whilst not being too sales heavy. Christmas generates a real atmosphere and buzz around shopping centres and retail stores, and so finding the perfect way to appeal…

A Landlords Guide to Selling Investment Property

Peter Scully7 years ago5 years ago05 mins

While the fundamentals of the UK buy-to-let market are still strong, with all the changes in it over recent times, it’s little wonder that some landlords are either exiting the market or reducing their portfolios. The good news for these landlords is that the strength of the UK housing market means that there are still…

UK Businesses Warned of New Food Hygiene Legislation

Peter Scully7 years ago5 years ago05 mins

In The Simpsons’ episode “Bart gets an F”, the show ends with Bart telling everyone delightedly that he managed to score a D-, thereby (just) passing the test. In food hygiene, the equivalent of a D- is a three-star rating and research from NFU Mutual suggests that consumers are unlikely to be impressed by it….

Most desirable Digital Signage Technologies for Businesses in 2017

Peter Scully7 years ago4 years ago06 mins

Digital signage is rapidly moving from a trend which raised eyebrows with regards to its long-term viability to being, literally, a must-have. At this point in time, the question has changed from being “Do I need digital signage?”, to “What are the key elements of digital signage technology I need to have to bring in…

How to Invest In Jewellery for Long Term Returns

Peter Scully7 years ago5 years ago05 mins

Jewellery is not just about fashion or luxury in the short-term, it can also be purchased as an investment for the long-term. Go Vintage Older pieces of jewellery are also known as vintage pieces and they are extremely popular and can be worth great value if they are genuine. In fact, prices have increased by…

Why Choose Edible Merchandise to Promote your Business?

Peter Scully7 years ago5 years ago05 mins

There are many different types of promotional merchandise available which ranges from toys to branded stationery to clothing. However, one of the most popular choices is edible promotional merchandise. This covers things such as chocolates or sweets that come in branded wrappers, boxes or tins but most of all, people love them. However, what makes…

Essential Gear for New Parents in the First 6 Weeks of Parenthood

Peter Scully8 years ago1 year ago07 mins

There’s an old joke that parents are people who have photographs in their wallets where their cash used to be. It is true that babies can be very expensive, particularly the first one where you will legitimately need to buy a lot of baby supplies. At the same time, however, first-time parents are popular targets…

Tax Changes to Buy-to-Let Property Explained

Peter Scully8 years ago1 year ago05 mins

This month has seen some new tax changes come into effect and they could make it difficult for landlords to see a return on their investment. This makes it important for them to understand the changes and how to alleviate the problem. What are the buy-to-let changes? The biggest change relates to mortgage interest payments….

Key Issues in UK Employment Law for 2017

Peter Scully8 years ago1 year ago05 mins

Employment law is certainly not a simple field, so it is perhaps not surprising that this year is seeing a number of complex issues being grappled with. The role of self-employment in the UK legal landscape, in particular, is something the government seems keen to examine. Some of the key issues that have been or…

How Does Multi-Touch Technology Work?

Peter Scully8 years ago1 year ago05 mins

Many tablets and smartphones now have multi touch capabilities but what is it and what benefits does it offer to previous forms of technology? Multi Touch – What is it? Multi Touch is a different technology to that seen in single touch devices as it only requires a single finger to move objects around and…

Tax Deductible Expenses for the Self-Employed: What Can You Claim?

Peter Scully8 years ago1 year ago06 mins

Being self-employed could be a great thing if you are able to take care of your financial responsibilities. One part of that is to be in control of your expenses and taxes but how do you make sure you are paying the right taxes? If you are including the proper claims in your tax filings?…

The History of Watch Fashion: Evolving Form & Functionality of Timepieces

Peter Scully8 years ago1 year ago06 mins

It seems as though everywhere you go these days, there are people wearing watches. They are now so mainstream and popular that they can be picked up in almost every store, including supermarkets. However, the watch began its journey through time, a number of centuries ago, where they were nothing more than an object that…

10 Health Benefits of Vaping over Smoking

Peter Scully8 years ago1 year ago05 mins

For those people who have managed to quit smoking, they believe that using a shisha pen offers them a number of benefits over the health concerns that come with smoking. However there are many people who have not used e-cigarettes, and for those people it may be worth becoming familiar with the range of e-cigarette…

How Safety Shoes Provide The Correct Protection At Work

Peter Scully8 years ago1 year ago05 mins

In certain workplaces, the right footwear is crucial to ensure the safety of workers, particularly those who work in environments where heavy goods are handled. There are many different types of shoe available but they all provide protection in the right way but selecting the right shoe is important but understanding how they can protect…

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Peter Scully

The Importance of Psychology in Packaging

How vape and e-cigarette branding and packaging has evolved around the world

How offline and online marketing can worth together to increase brand awareness

How branded workwear can benefit your business

Brand Recognition and the Importance of Digital Signage

Tips on marketing your business successfully at a trade show

Top Tips to consider when Archiving Business Documents

The Role of Packaging in Marketing Your Business

How to Buy the Right Baby Toys to Encourage your Baby’s Development

New Online Divorce System Piloted in England and Wales

Buy-to-let Landlords: Things to consider for 2018

Using Digital Signage Technology to Promote Christmas

A Landlords Guide to Selling Investment Property

UK Businesses Warned of New Food Hygiene Legislation

Most desirable Digital Signage Technologies for Businesses in 2017

How to Invest In Jewellery for Long Term Returns

Why Choose Edible Merchandise to Promote your Business?

Essential Gear for New Parents in the First 6 Weeks of Parenthood

Tax Changes to Buy-to-Let Property Explained

Key Issues in UK Employment Law for 2017

How Does Multi-Touch Technology Work?

Tax Deductible Expenses for the Self-Employed: What Can You Claim?

The History of Watch Fashion: Evolving Form & Functionality of Timepieces

10 Health Benefits of Vaping over Smoking

How Safety Shoes Provide The Correct Protection At Work

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