Many businesses are launched everyday, but unfortunately, almost as many end up failing. One of the biggest reasons why a company doesn’t succeed is because it can’t get inside the heads of its potential customers. Understanding the motivations behind purchasing decisions that people make can be a big step in the success of any enterprise,…
You may have noticed a new buzzword emerging in the technology sector in 2012-13: “big data.” This has come about with the emergence of a new sector in the technology and business world called big data analytics. But what exactly is big data, and how does one analyze it? Here’s a quick one-page introduction to…
Image by: Will Brown It may sound slightly ridiculous, but the packaging that the products we buy are presented in is a major determining factor in why we buy them. We may think that this is untrue and that we buy the products because we like them and are only exercising our own free will,…
Companies spend millions of dollars designing a branding that is led by a logo they hope you are going to instantly acknowledge and understand. Where you, as a customer, fail to recognize a logo or branding, the opportunity for a sale may have disappeared within seconds. Unfortunately, every company is in direct competition with everyone…
