For those new to trade shows, preparing for your first one may feel a bit like preparing for an exam. Even if you’re used to chatting to people on social media, face-to-face interaction is always rather different. The good news is that trade shows are totally different from exams; they’re usually very relaxed and friendly….
As the festive season begins to creep upon us and the decorations and lights begin to emerge, all brands have to think about how they are going to promote themselves during this busy period and in particular, what promotional products to use. Christmas time means that levels of trade are higher than usual and for…
How do you make your business stand out? In today’s ultra-competitive high-stakes marketplace, business promotion has to be an essential element in your business strategy. According to the Promotional Products Association International, a promotional product is any “item used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards,…
