Opinion: Jaguar’s New Look Misses the Mark – A Brand Identity in Crisis
In a shocking shift that’s left long-time enthusiasts reeling, Jaguar unveiled a major brand overhaul in November 2024 — a change that seems to have roared in with more confusion than clarity. The luxury automaker, synonymous with British elegance and feral sophistication, has shed its iconic leaping cat logo in favor of a minimalist, Gen…