Rebranding is a complex and strategic process that carries significant risks and rewards. When the Russian division of a global leader in premium lubricants, FUCHS OIL, decided to undergo a full-scale rebranding, it was a monumental decision aimed at revitalizing its identity while preserving the brand equity built over decades. Executed by the renowned branding…
Mnyams is a premium brand of gourmet pet food, crafted with top-tier technology, handpicked ingredients, carefully developed recipes, and years of production expertise. This commitment to quality makes “Mnyams” a genuine delight for pets. BRANDEXPERT “Ostrov Svobody” was tasked with strengthening and elevating the brand through a unified design system. Our mission was to align…
OCEANIS has become a center of attraction of residents of Nizhny Novgorod and neighboring regions due to retail-branding of TRC, becoming a project of regional scale without analogues. OCEANIS is a unique retail project that offers a completely new experience for its visitors, combining shopping, entertainment and a wide range of services in a modern,…
Grand Plier is a Russian brand of skincare and haircare products. Its uniqueness lies in offering natural products based on proprietary formulas that incorporate the healing muds of Lake Bolshoy Plier and a complex of essential oils. The branding process encompassed the development of a distinctive name, logo and corporate identity. These elements served as…
How to create a drinking water brand based on the concept of health care, environmental consciousness and mindful consumption. Here’s a step-by-step guide for developing an eco-friendly packaging using a unique case study. ‘WATERFUL’ is the first Russian spring water brand, carefully crafted with a focus on health and the environment. Its main feature is…
BRANDEXPRT agency has developed the eco-brand BIOLIO. The project included the creation of a vibrant and memorable brand name that clearly reflects the brand’s concept, as well as a visual communication strategy: logo and corporate identity, packaging design, and labels. BIOLIO is a Russian manufacturer of environmentally friendly products, including natural oils and a unique…
