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Branding Cohesion, Online and Off-line, Is Important
Building your brand online is the best way to have a multitude of customers at your fingertips. But some businesses overlook the importance of having a cohesive brand online and off. If someone were to access your website while standing in your main office, would they be able to sense continuity between the two? Here...
Is Focusing Only on Local Market a Smart…
Many would argue that in the digital world there is no local market anymore. With every business with a website becoming an international company there are still plenty of businesses that specify their service to a single, local market, and they intend to keep it that way. The reason for this is simple – whenever...
Great Alternative Property Investment Destinations in the UK
UK property is currently performing well, particularly in major regional markets, and is proving popular with investors both at home and overseas. Knowing exactly which part of the UK to invest in is the key to success. For many, the days of heading straight for London have been ended by high prices and ever-dwindling yields,...
[Infographic] The Best and Worst States for Small…
Infographic via Complete Web Resources, an Austin-based SEO consultancy and web design firm. There are a myriad of factors to consider when launching a small business, but many new business owners fail to consider the impact of their state’s business climate on their own business. Thankfully, this infographic breaks down the factors affecting small businesses,...
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Lessons from BluSmart’s Crisis: What It Means for India’s EV Mobility Future
BluSmart, once celebrated as a pioneer in India’s electric vehicle (EV) mobility sector, is currently grappling with significant financial challenges that have led to the departure of its co-founders and prompted investors to advocate for a comprehensive restructuring. The Rise and Financial Struggles of BluSmart Founded in 2019 by Anmol Jaggi, Puneet Jaggi, and Puneet...
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Workplace wellbeing threatened as CEOs issue controversial statements on working hours
Recently, top bosses of some of the largest companies from India gave out statements relating to how many hours should an employee work. It started as a remark from Infosys founder Narayan Murthy during a 2023 podcast while speaking about work productivity in India which was according to him “one of the lowest in the...
Rebranding FUCHS OIL: FOXGEAR’s Bold Evolution in the Lubricants Industry
Rebranding is a complex and strategic process that carries significant risks and rewards. When the Russian division of a global leader in premium lubricants, FUCHS OIL, decided to undergo a full-scale rebranding, it was a monumental decision aimed at revitalizing its identity while preserving the brand equity built over decades. Executed by the renowned branding...
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Innovation resources which small business groups should leverage
Innovation is a key driver of success for any business, especially for small business groups. With limited resources, small businesses need to focus on leveraging their innovation resources to stand out in a crowded market. In this article, we will take a detailed look at the innovation resources available to small business groups. 1. Human...
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A Quick Guide on Different Types of Custom Boxes Packaging
As you will look around in the market, you will be finding different fields and industries in which the use of custom boxes has been extremely in demand. You can have them purchase in different types and designs to pick the one which suits according to product dimensions. No doubt that the use of custom boxes packaging...
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Microsoft VIVA- The new Employee Experience Platform
Microsoft has always taken a step towards enhancing workplace collaborations and communications. A platter filled with tools that fulfil all your business needs that lets you stay in touch with everyone, ease collaborations and tools that enable every employee to receive constant updates, whether it be Microsoft Teams, SharePoint or OneDrive. Aligning with the idea of sharing and collaborating, Microsoft...
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LED tubes: the smart innovation in Lighting technology
LED tubes are the most common light fixtures in both residential and commercial environments. Essentially they have replaced traditional fluorescent lights in every other type of general lighting fixture. Most fluorescent tubes are known as T8 tubes because of the diameter they are commonly available in. LED tubes were specifically designed keeping in mind that...
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How Does Multi-Touch Technology Work?
Many tablets and smartphones now have multi touch capabilities but what is it and what benefits does it offer to previous forms of technology? Multi Touch – What is it? Multi Touch is a different technology to that seen in single touch devices as it only requires a single finger to move objects around and...
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10 Ways to Improve Your Sales Performance [Infographic]
Generally, having a good top line starts with having an efficient sales team. However, with the stiff competition, changing dynamics of global consumers as well as the surge of advance sales technology, the sales team have lot of things to deal with, which makes it harder for them to level up their performance. But given...
Tips for Increasing Your Home’s Value
A value increase is one of the goals of any property investment, or in other words simply making it worth more than it did when you purchased it. Before you start anything, you should make an investment plan. The upgrades in your home have to be considered carefully, not done on impulse. Start slowly, get...
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Workplace Fire Prevention: A Few Tips and Thumb Rules
It is easy to forget the risks posed by fire in workplaces. That’s mainly because we always assure ourselves that a fire won’t even happen in our workplace. Thus, we remain unprepared for it. You must remember that workplace fires are more common that what you think. And more often than not these are caused...
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Benefits of Installing GPS Tracking Systems in Your Car
Using the GPS, you can either get the data in real time or can check it later when a need arises. This system is more useful for businesses that have a significant number of workers on the road who go in vehicles. But, you cannot neglect its usefulness for private vehicles like cars. While companies...
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11 Ways to Give a Student Useful Feedback for Learning
It is true that assessment is necessary but it is also true that it can completely influence the students learning in a very different way. When the feedback is positive then you can understand that the students have understood the topic. Negative feedback can affect the efforts of the students. Thus, the achievement also becomes...
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Buying a Used Car? Here Are Some Excellent Tips [Infographic]
Buying a used car can be a complicated business. You can either get it right and avail a car that you can use for a long time with the proper maintenance, or end up with a mobile scrap that would cost you more than buying and maintaining a new car. Cars can be overwhelming, especially...
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The Beautiful Lake District in Cumbria Gives Safety Tips To Its Visitors [Infographic]
With approximately 16 million visitors each year The Lake District is an area of outstanding natural beauty. many of the visitors come to walk, hike and enjoy the magnificence of the mountains, valleys, towns, villages and undoubtedly the Lakes. With so many visitors it’s little wonder that there are times when the Cumbria Mountain Rescue...
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Tips to Increase the Value of your Home [Infographic]
Are you looking for the tips to increase the value of your home? Well here we are sharing the amazing benefits of exterior and interior paint. Also, we will discuss how repainting adds value to your home. There are some simple DIY tips that can be followed to add value to home but for repainting...
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Ways Competition Makes Your Business Stronger [Infographic]
Many of us were taught about the different ways to ensure the growth of our business. From the basics of strategic management planning to aggressive sales and marketing tactics, there are several ways that we always believe are critical to making our business competitive in today’s dynamic market. But aside from these, do you know...
![Reverse Logistics: The Cost of Customer Returns [Infographic]](https://thelocalbrand.com/wp-content/uploads/2017/03/Customer-Returns-infographic-thumb.jpg)
Reverse Logistics: The Cost of Customer Returns [Infographic]
Returns are an inevitable part of the retail process, there is absolutely no getting away from that fact. However it’s how the retailer deals with a return request is what will make the difference. Whether a retailer likes it or not, returns are a vital cog in the customer service process so it’s not something...
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Master Digital Skills With Your Master Degree
Increasing competition among potential employees and the current economic state has made finding the right kind of job an uphill battle for students. Having a bachelor’s degree is no longer enough to attract jobs with lucrative salary and preferred position. Companies are now demanding individuals with different skill set and masters degree qualification. Add to...
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How Headphones Have Changed over Time [Infographic]
Headphones have existed since 1919, it has evolved over the years. Many companies came in to existence of making similar products with little bit modifications after its invention. From amplifier to noise isolation headphones, the advancement in technology not only changed the technical specification of headphones but also changed its overall look. However many changes...
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Preventive Tips for Thalassemia Patients and its Management [Infographic]
Thalassemia is an inherited blood disorder which causes anemia as a part of the symptom. It affects a large population worldwide and is more prevalent among people of African and South Asian descent. Learn more about what is Thalassemia & its causes in this infographic. Know prevention tips for thalassemia, diagnosis test done for identifying...
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Teaching Your Students Why Facts Still Matter
Students are now questioning the importance of facts due to its lack of truth. Politicians and thoughtful leaders are using it as a tool to attract voters and supporters. The problem is that there remains a lack of truthfulness behind those facts. Assessing what is right and wrong, reading between the lines and understanding the...
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Our Picks
10 Books On Branding And Social Selling That You Must Have On Your Kindle Summer Reading List
When it comes to picking a book for reading, we often encounter an endless list of similar sounding titles on the same topic. However, not…
5 Most Interesting Local Dairy Brands Across The World
Milkman doing the rounds every morning is a part of culture everywhere. What would we do without milk? Well, that is not intended to offend…
Workplace wellbeing threatened as CEOs issue controversial statements on working hours
Recently, top bosses of some of the largest companies from India gave out statements relating to how many hours should an employee work. It started…
Lessons from BluSmart’s Crisis: What It Means for India’s EV Mobility Future
BluSmart, once celebrated as a pioneer in India’s electric vehicle (EV) mobility sector, is currently grappling with significant financial challenges that have led to the…